The preliminary phase involves determining and implementing a measurement and tagging plan that fits your business objectives. Our dedicated team of web analysts will then monitor and categorize the steps a visitor is taking when they
are on your website (origin, device used, geolocation, average basket, new vs. returning, time on site…). This provides an accurate understanding of the way visitors interact with your website in relation to their individual profile.
By analyzing this information over time, we are able to identify the key optimization points for both your website (better landing pages, more efficient structure and conversion funnels, improved user experience) and your acquisition
strategy (the segments of visitors you should focus on, when or where).