How Can You Make the Most Out of a Purchased Email List?

A lot many organisations even today continue to purchase email lists, with a hope that a well written email blasts can lead with a good amount of return of investment. No matter how you cut it buying a list and sending a mass email is still considered to be a spam. So, if you are still willing to buy an email list especially by using HubSpot, then it is important that you read the rest of the article. The person you are trying to send an email, has never ever given you the permission to market your products and services to them. You are interrupting and hoping that you will be able to put some interest in them, and they turn out to react in some or the other way.

So, a purchased email list can benefit your business in many ways. Despite of the various factors that you might have come across or heard, buying an email lists is still a valid and a cost-effective way of scaling your products and services. The problem arises with the way the marketers turn out to handle the entire process and not the idea of an unsolicited email itself. Through the blog post today we would be discussing the various benefits of a purchased email lists and how it will turn out to maximize the ROI. This post will also clear the air on the subject of cold email lists giving you a clear understanding on this highly controversial subject. Having an email lists purchased is not always a bad idea and here are the reasons why.

Scaleability: This one is believed to be an eye opener and this is why it has been mentioned first. Inbound marketing is not just fun but is even effective as it helps you generate some of the warmest B2B leads that you could ever imagine. A purchased email lists creates an opportunity for you to reach hundreds and thousands of new leads in just one night.  Of course, these contacts will have to be nurtured in the right way before being used but the future lead generation potential is massive. And when the funnel runs dry, all you need to do here is purchase more and more industry leads in order to keep your pipeline topped up.

Targeting Industry Related Contacts: A really good database can let you targets the industry-based contacts at ease. So, this turns out to become a crucial aspect that should not be overlooked no matter what. The marketers at times get caught with the email addresses and are left with nothing more than this. Having a list of 5000 customers in your industry is something that is much more powerful to your business rather than the 50000 random email contacts.

Speed and Time Savings: Perhaps one of the major reasons of why you should be purchasing an email is the speed and scalability of the strategy. Even if you have a healthy amount of organic traffic that has been coming into your website, inbound marketing to this can take an absurd amount of time just generate some amount of traffic for your website.

Reaching brand new audience: Not every one keeps up with the latest trends in their industry. And it seems like your perfect customers are aware of all the various other options, and have done all the research about you and your competitors. But let me tell you some of your customers might not even be aware of the fact that you are even existing. A purchased email lists can show your business to all those customers who are not aware about it. And through the purchased lists you suddenly become a part of the conversations discussing the various solutions for their business. And when you know the biggest challenge your target personas face the outbound marketing efforts and you will be able to generate quality leads from your cold list.

If the email marketing contacts are not working out well for you, I would suggest you to email services that allow you to have a purchased list. Through this you can ensure that the deliverability happens in the right manner. After this its just talking to your target buyers in such a way that would inspire him in taking some action.

Data-driven Marketing – Are You Taking Advantage of it

We all as marketers do understand that the gut instinct and the traditional approaches, will just not work for us as marketers no matter what. The stakes continue to be really very high and the consequences are too steep, for any one of us to do anything else other than our best efforts.

For all the savvy kind of marketers, this means leveraging the data back insights and metrics to maximize the success. And this is what they call as the data driven marketing, transforming the ways the marketers have been doing business and interacting with the consumer audiences. 

Collecting, aggregating and the mining of data provide marketers with a clear insight that are required to form various strategies and predictions for future campaign and behaviour. And in order to visualize a clear picture of marketing operations, the marketing teams to this must be able to view the past, present and the potential future database side by side in a single location.

The data will then be crunched and reviewed by the innovative solutions that can pinpoint the various trends and patterns. The marketing solutions like the artificial intelligence and marketing automations turns out to make the entire process really very ease. The process helps to analyse huge data sets with no manual kind of a work in it.

The marketers are free enough to come forward and use their precious time creating campaigns, content and strategy for future growth. Given here are the three awesome data driven marketing examples that everyone no matter what industry or organization size they are, should be aware of.

Making informed business decisions: When it comes down to the process of making informed business decisions, having a detailed insight in what is working and what is not is crucial enough to keep the marketing team move forward and successful. Without having an access to the data that is one of the most essential things the marketers are left with no clear direction.

Through the detail insights of the customer behaviour, engagement and the responses the marketers can actually turn out to make informed decisions and operational choices. By understanding who is at the individual and group level, and by having the insights of how these customers will turn out to predict to certain messages, and how the marketers can take it to the next level delivering an exceptional buying experience.

Creating Personalized Campaigns and Content: We all know that the consumers are aware of the tricks and tactics that the marketers have been using to engage them across various platforms and channels. This now means that the marketers will have to deliver things immediately with even more spot-on personalized content, in order to deliver true and value-based relationship.

The detailed data and insights mined from marketing technology and platforms help them in creating a singular and holistic picture of the consumer audiences. A data driven marketing strategy will help you in uncovering the various connections that will help the marketers develop a plan in order to maximize their consumer engagement and conversation.

Meeting Customers in real time no matter where they are: Today’s consumers are constantly connected. And the rise of smartphones has turn out to bring the entire world with options, opinions and noise to the palm of the consumers hand. The marketers can break through the noise using personalized kind of content but how do they actually understand and know where to start connecting with the consumers and how. The Machine Learning and the AI Marketing solutions can turn out to scan huge sets without the incredible amounts of time and resources that would do the same work manually by the humans.

These consumers can also identify where the consumers have been spending most of their time and are like to convert things into sale. The work flow continues with an automated content or messages that are triggered on the basis of consumer profiles and data backed analytics.

For all the e-commerce marketers at the organizations with different sizes data driving is essential for succeeding and thriving constantly in a changing environment. Understanding the data and the numbers at the heart of the various marketing strategies and decision making can actually help in giving better experiences and personalized engagement.

How Does Segmentation Help in Improving the Process of Email Marketing?

Frustration as we all know does lead us with some or the other kind of change. Studies have shown that spam emails turned out to constitute more than 93% of the total global email volume. In short, the average user’sworld-widewas not even able to find out even one single legitimate email for every ten that was in their inbox. Now this is something that is really very frustrating. But since the year 2017, the global rate for this turned out to consistently drop down. And the average as of 2015 was down by 39%.

The segmentation of the emails can be attributed to the users demand for better filtering. The email service providers have turned out to battle with spammers using better filters. In fact, most of the organizations even today have joined together to develop strict sending policies by making use of the initiatives like the DMARC.

Most organizations have also joined the fight of email segmentation by passing some laws that ban blatant spam like the CANSPAM and CASL in USA and Canada. Here are some of the steps that you need to consider: The email marketers have reported that they have found an increase of 7000 percent when used segmentation. This is one of the major reasonswhy you should begin using it. Given here are a few examples of email campaigns who used email segmentation improving engagement and the ROI.Let’s have a look at them below.

Segmentation of testing: When you use and track out your email segmentation, you will then gain a clear insight on the whole sales and the marketing spectrum. One of the best ways you can improve your segmentation approach is the A/B testing or split testing. A/B testing is one of the ways of measuring the effectiveness of your email campaigns, by running two parallel different campaignsto viewers with similar graphics. You can then measure the conversion as well. Once done you can then use results to understand how the design, copy time of the day and the other elements can perform.

Psychographic Segmentation: The Psychographic Segmentation is actually a bit different from the demographic segmentation, as this is something that answers the question why more than the question who. Say for example you might not be able to discern the reason for the interest in AC maintenancefrom the gender point of view, but the reason that why people are looking for the AC maintenance because they are forward thinking, careful budgeting and the ones who wish to avoid the short-term emergency repair. And when you understand why they need help it will then be really very easy for you to target them with an email copy.

Demographics Segmentation: Demographics are the facts that will help you identify the gender, age, occupation etc. Certain demographics turn out to respond really very well when compared to the others. Say for example you are running an air conditioning machine that turns out to target industrial properties, and you will know the business owners between the ages of 35 – 50. So, you might here wish to segment your email campaigns for that demographic and then including some relevant content.

Segmenting by the pain point: As a business owner its only you who can understand better the pain points that draws your customer toward their business.After all the sales conversation is something that should be evolving around how your products and services can solve their problems. Let me tell you not every customer will have the same paint point. And if you know which is the one, they have identified you can then easily target them through your email content.

So if you have not been segmenting your lists in any manner, then there is no shame. After all there are many businesses who even today fail to segment, and they are missing out one of the most powerful strategy for their business. So if you wish to see your business campaign get more number of leads and drive in more number of ROI then this is the right time for you to make a change.