Buy a list or create one? Which is more profitable

Nothing is much more important than the success of your email list than the list of your subscribers. The success of your campaign depends on the on having an integrated and engaged lists. Like all the others I am sure that you might be tempted to accelerate your building efforts by buying an email an email list, but buying an email list will actually lead you with poor results and possibly even damage your reputation for a long time. Buying an email list leads is something like breaking the golden rule. And I am sure that you hate it when an isolated email comes into your box, as this just leads to clutter and distracts you from the other emails that you wish to read. In short when you don’t like it how can you expect the subscribers to do so. Given here are some reasons why purchasing an email lists are a big no to email marketing. Let’s have a look at them in detail.

Invading the inboxes of the strangers: Remember that you are sending email campaign to people. And you design your campaigns in such a way that the person is able to read, and adds a call to action button encouraging your readers to click and convert. If you have someone who wishes not to hear from you and still receive an email from your side into their inbox, they will then just delete it and mark it as a spam especially when they don’t know who you are. Forcing your way into someone inbox without their permission is like showing up to a dinner part that is hosted by someone else and your uninvited. This is in no manner the best way of beginning any relationship with your customer.

Too many bounces: Since most of the email addresses on the purchased lists are old, many of these contacts will not be active and anything that is sent to them will bounce back as undeliverable. Typically, a bounce rate between 2% is optimal but if over goes more than 5% then there is definetly some problem with the list that you have been using. Even if there are any active emails on the list, they are very likely to delete the emails without even having a look at them. Even worse they will just mark your email as a spam and you will be on your way to bad reputation.

Email Service Providers Won’t allow Purchased Lists: First of all, as long as you are a reputable email service provider, let me tell you that you will not be able to purchase an email list. Most email service providers even do ask whether or not your email list has been opted in, in short, the ones who are on the list have opted into specifically receive emails from your company. Some of the Email Service providers will ask their list members to opt in as well as doubt in.

Bad Addresses Bad Delivery Date: A purchased list is likely to have contacts that have poor quality. And of all the addresses that are still active, most turn out to be on hold as its unlikely that they are being used much if at all. When you send an email from the purchased list having full of unused contacts, you will see high bounce rates and the over all campaign statistics will turn out to be underwhelming since the majority of the list is undeliverable. Also, one of the things that can turn out to happen with the old addresses is that they turn out to become spam traps or honey spots. And these are email addresses used specifically to find people who are using questionable lists and cause a serious damage to your sending reputation.

There are many other reasons as to why you should never ever buy an email list. Instead you can always invest time and grow your email list rather than buying one. Though buying a list may seem to be a quick fix but in long run you may lose money and damage your entire reputation. If you wish that your email should be read then make sure that your lists are opted in and have been growing in the right away. Remember the time spent in creating an email list will pay you off when a high performing list of people who actually can’t wait to read your emails.

Are you taking care of your customer Data?

In the data driven world, the data of the customers has turned out to become the most important for businesses who wish to rapidly evolve around the expectations of their clients and customers. We do have studies that have shown us how businesses have failed to safeguard the data of their clients and customers, leading to an epidemic of the data theft. In one of the studies conducted researchers showed that more than 21 major data breaches by the global enterprise companies turned out to affect hundreds and millions of their customers.

It is of no surprise that there has been an increase focus of the government when it comes to the corporate data security. Different countries will have different frame works. Say for example in a country like Canada you will get to see PIPEDA and CASL and GDPR in EU. The provisions in these regulations turn out to vary from one and another, though they have some common themes like in the following:

  • The organizations need to obtain a clear and informed consent before they go ahead and collect and use their personal information.
  • Organizations that have been collecting the data of their customers and have been using them for their business purpose, need to have well designed policies on how the employees are permitted to utilize and handle the data of the customers and how it has to be stored.
  • All the methods being used in data collection should adhere to the pertinent regulations.
  • The companies will have to disclose when there is a breach of customer data.

While these are regulations that currently turn out to exist as an inconsistent patch of work, and the companies should only expect more of consistent data regulations and stronger penalties. But apart from the mere compliance of the law it is important to understand why the companies need to protect their customer data.

Why do you need to care about protecting your customer data?

We all know that actions speak louder than words. And taking measures to have your data protected will ensure if there is a future data breach, then the damage to your data will be mitigated. Even when the customer data base breaches are caused by the third-party vendors then your customers will hold you accountable.

It is always better to take steps in order to be more compliant with the regulations of data usage, rather than further down the road when you might actually turn out to face harsh penalties for failing to safeguard the customer information. Data breaches even today come with a host of anticipated costs. And beyond the costs of the low business and the lost customers there are a few varieties of expenses that you often fail to consider.

Say for example then additional costs incurred by the data breach response, the promotional costs in order to improve the customer relations, hiring investigators outside along with the data security experts in order to ensure that the breach does not turn out to happen again.

What has to be done to protect your customer data?

  1. Researching new vendors thoroughly: If your data breach turns out to happen as a result of the bad practices, the onus here is still on you because your customers trusted that you have kept their information safe. In short having a background check done, getting references, and then investigatingwhat are the data safety practices a potential vendor has in place.
  2. Doing a data audit: In order to have your plan really very effective, it is important for you to do a complete audit of your data collection practices along with the data storage, along with the inventory of data that you have in file. It is also important for you to understand what types of data you need to collect, where is it stored and what protections do you actually need to have around that data.

To conclude:

It is important enough to understand that using the collected data base of your customers increases the risks of exposure, especially when the data is being transmitted from one individual to the other or within the other parts of the organization. While making a data security plan it is important that you examine the various levels of your organization in order to understand and know how the information gets exchanged within your organization.

What is GDPR? And How Does It Protect Your Data

If you have been shopping online using cookies on site, using social networks and subscribing to the various newsletters, it is important that you even know about GDPR. Today you should be knowing about it, and making your self aware.

The GDPR compliance rule is something that comes into force across the EU and never have the regulations that set a framework which is designed to help people getting the control of their data. After all this is something that is much more needed.

According to Facebook and the Cambridge Analytica Scandal recently brought out a few concepts ofpersonalized advertising and data advertising into the Stark View, and even highlighted the various kinds of issues related to such kind of practices.

According to the search made on google in 2018, we found that GDPR was one among the most searched topics in the UK. And was the second searched after what is bitcoin? Apart from this it was cryptocurrency that saw a huge increase in the value over the last 12 months.

So, what is GDPR?

The EU General Data Protection Regulation (GDPR) is actually a result of the four years of work by the EU, bringing the data protection legislation into line with new and thepreviously seen ways of how the data has been used. The UK already relies on the Data Protection Act 1988 which was enacted in the year 1995 and was superseded by the new legislation. GDPR has been introducing tougher fines for noncomplianceand breaches, giving people different kinds of ways to say what compliance can turn out to when related to their data. In fact, it also makes the data protection rules less identical throughout the process of EU.

Why was GDPR for the Data Been Drafted?

The EU wanted to give people more control over how the personal data is being used, bearing in mind that the companies like Facebook and Google turn out to swap access to people data in order to use their products and services. This legislation was enacted before the internet and technology had beencreating different and new ways through which the data was being exploited. By introducing and strengthening the data protection legislation along with the tougher enforcement measure, the EU hopes to improve the trust in emerging the digital economy.

Second the EU would wish to give the business organizations a simpler, clearer and legal kind of environment in which it could operate, making the database protection law identical throughout the single market. Say for the example the EU estimates that it will help the organizations to save their business with €2.3 billion a year.

What are the 4 Basic Rights of GDPR?

Under the GDPR the individuals have:

The Right to access the data: This means that the individuals have the right to access their personal data and ask how the data has been used by the company once it has been gathered. The company will have to provide personal data, free of charge and in the right electronic format as requested.

The right to be forgotten: If you have consumers who are no longer your customers, or have customers who have withdrawn their consent from the company to come forward and use the personal data they have the right for the data to be deleted.

The right to data probability: The individuals have the right to transfer their data from one service provider to another. And this is something that must happen in the commonly used and the machine-readable format.

The right to be informed: This actually covers any data that is being gathered by the organizations, and the individuals must be informed before any information is gathered. It is the right of the consumers to opt in for their data to be gathered and the consent must be freely given rather than something being implied.

What Impact Does GDPR Have on Customer Engagement?

GDPR has changed a lot many things especially when it comes to companies. Say for example your sales team prospect or the way the marketing activities have been managed. The companies will have to review the various business processes, applications and the forms to be the compliment with double opt in rules and emails marketing best practices.

The organizations will have to prove that the consent was given in a case where the individual objects to receiving the communication. In short, any database that has been held must actually turn out to have atrail that is time stamped and reported information of what exactly the contacted opted and how. If you are purchasing marketing lists you and your organization are still responsible for getting the right information even when the vendor or the outsourced data has been responsible for gathering the data.