Social Media Marketing – SMM

Having a social media marketing agency that understands how to properly compliment Internet marketing is essential..

Often social media agencies will use both search marketing and social media marketing to strengthen a company’s search rankings as well as create buzz on behalf of the company. Social media (once considered trendy) has found its rightful
home in Internet marketing as a low-cost, high-impact form of marketing.

Why should businesses use social media?

Social Media has grown beyond its roots and is now utilised in some form by people from all walks of life, from professionals to teenagers, full-time mothers to old-age pensioners. By tapping into social networks you access a valuable
marketing channel to communicate directly with your target demographic.

But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features
such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.

Can’t we just do it in-house?

Possibly. But only if you have in-house personnel who have not only experience with social media marketing, but also the time to constantly monitor your social media accounts, continuously add new content to them and manage your interactions.

Data Marketers Group can do all that for you, and you’ll benefit from our team’s extensive knowledge of social media and all its intricacies too. We can handle all your Facebook marketing, twitter marketing, Google+, LinkedIn and other social accounts,
but more importantly we can bring your efforts in each together to form a coherent social media marketing strategy.

But because we are not just a social media agency, but a full service Marketing agency, we can also link up your social media marketing with all other aspects of your online presence. We can build and evolve a strategy tailored to your business which
integrates your search engine optimisation, pay per click marketing and social media presence so that they complement each other as parts of a whole. And this is surely what all businesses should be aiming for.