Data Quality Validation ServicesYou Can’t Gain Meaningful Insight from Outdated Data. A marketing database is the ideal repository to apply, store and leverage database enhancements. Enhancing your marketing data has numerous benefits. To name a few, data enhancement improves knowledge of your customer/prospect, allows for better segmentation, increases deliverability, and provides for more precise marketing. Most importantly, when enhancement data is properly integrated with an organization’s relevant marketing data in a marketing database, the integrated marketing database is highly actionable. .
Regular data cleansing is vital to keeping your customer and prospect information current while improving the effectiveness of your sales and marketing teams. No one wants to waste time chasing bad contacts. Also, a recent study says over 80% of the B2B Marketers waste 52% of their marketing budget by reaching out to outdated contacts! So, how accurate is your data.
Contact us and we will do a no cost analysis on your CRM data file.