If there’s anything that COVID-19 outbreak has taught marketers in past 2 years, it’s that having a strong internet presence is crucial. A website is no longer a choice, but rather a must. Your marketing strategy must adapt to the digital shift in order to be relevant in 2022. This post will look at the ten most prominent marketing trends to consider in order to future-proof your company in 2022.
Video Marketing
Short-form content is on the rise, and it shows no evidence of sign of slowing down. Some of the most popular video-based content channels today include Instagram Reels, TikTok, and YouTube Shorts. They are more effective at capturing attention and generating engagement than other types of content.
In 2022, we’ll see more videos employed in a variety of marketing campaigns. In addition, video content will be included in more email marketing campaigns, websites, and advertising formats. The data analytics that are utilized to track video performance will improve. More companies will spend in video advertising as a result of improved tracking technologies.
Virtual Reality (VR) and Augmented Reality (AR)
Virtual Reality (VR) and Augmented Reality (AR) are two marketing trends that will be seen not only in 2022, but for years to come (AR). These technologies will start to be employed to advertise items and services, forever altering marketing. To begin, what is the difference between virtual reality and augmented reality? VR is a computer-generated reality that generates a three-dimensional fantasy world. VR glasses immerse users in a new universe, allowing them to interact with objects with their hands.
AR, on the other hand, is based on the current real-world context but overlays elements from another universe. Users connect through phone or tablet to interact with the added on dimension in augmented reality. 360-degree marketing is another term for virtual reality and augmented reality. This sort of marketing is used by businesses to boost buyer awareness and purchase decisions. TOMS Shoes, TopShop, Oreo, Sephora, and IKEA are just a few of the many brands available who have already successfully using these technologies for marketing purposes.
Conversational Marketing
Conversational marketing is a strategy for improving customer experience and sales by interacting with your audience one-on-one. Live chat, chatbots, voice assistants, and other methods can be used to have these conversations. Personalization will be a crucial component in successfully implementing this marketing trend. More AI-powered automation will result in conversions depending on a user’s previous interactions with a company.
We’ll witness more conversational marketing in 2022 as digital marketing trends grow, owing to its positive business impact. With better customer communication, your company may shorten the sales cycle and boost the marketing funnel dramatically.
Personalized Marketing
Personalized marketing’s major purpose is to connect customers by engaging with them and treating them as individuals.’ Product recommendations, targeted emails, and tailored video messaging are all examples of personalized marketing.
Marketers may now dig into data with the help of data science and artificial intelligence to uncover what customers actually desire. Personalized marketing creates a genuine bond between a company and its clients. Artificial Intelligence combined with data and insights gathered from social media and other sources can help marketers give their campaigns a hyper-personalized feel.
AI-Based Automation
Artificial Intelligence has come a long way in the last few years, and we’ve all seen a big increase in the number of organizations that use AI-powered solutions.
AI is assisting brands in a whole new way in terms of marketing and client targeting. AI plays a significant part in marketing, assisting marketers in automating 99 percent of the process, from sending automatic sequenced emails to connecting one platform to another. Furthermore, data collecting and analysis using technologies like as data science and AI has been a boon, allowing for hyper-personalization of client experiences.
Mobile Optimization
Because the majority of your clients use mobile phones to explore, it goes without saying that you should optimize your apps and websites for them. In any case, here are some mobile-friendly website tips:
- Remove redundant scripts and reduce page elements that take too long to load.
- Stay away from flash animation. It slows things down and may not be compatible with all devices.
- Use pop-ups selectively and compress all media before publishing.
Influencer Marketing
Influencer marketing was unknown a few years ago, but it is now one of the most popular marketing strategies. Influencer marketing entails gaining the assistance of persons who have the ability to influence their users’ purchasing decisions.
Micro-influencer marketing is a relatively new notion on the market. Micro-influencer marketing is a very different technique that is usually more successful in reaching those folks. In micro-influencer marketing, we target influencers with a small audience but a high interaction rate, making it easier to locate people who will be interested in purchasing your products or services.
Omni channel Marketing
Although omni channel marketing may appear outdated these days, it will still be vital in 2022. Marketing your product, services, and information across numerous platforms (such as social media, emails, and blogs) allows you to interact with your audience on a more personal level. You can provide a better user experience and a consistent brand message with Omni channel marketing, which encourages customers to take action.
According to studies, firms that use three or more channels can get fantastic benefits such as an increase of up to 18.96 percent in engagement, a 250 percent increase in purchase frequency, and a stunning 90 percent increase in customer retention.
Social Media Marketing
Recently, we’ve noticed an increase in the number of firms using video and content marketing, particularly on social media. We even witnessed a slew of amusing trends that proved to be really advantageous to brands in terms of attracting attention. All of this was accomplished through the use of social media marketing. It’s relatively simple to go viral on social media.
But it’s not about going viral for the sake of it; it’s about cultivating a community of engaged and committed fans and followers. Social media marketing may be quite beneficial in terms of establishing and growing your brand among Millenials. In addition, your fans will be able to directly contact with you and express their thoughts on your businesses.
Final Thoughts!
Every year, new technology and trends emerge in the industry, and marketers must stay current in order to execute our marketing strategies effectively. Algorithms and technologies like machine learning aided this. Digital marketing is a dynamic industry that evolves with the needs of its clients. Your marketing strategy should be original and inventive in light of the changes in the digital marketing sector.