Top 10 Lessons That B2B Marketers Can Learn From B2C | Data Marketers Group

Top 10 Lessons That B2B Marketers Can Learn From B2C [Infographics]

Instead of focusing on a single persona, B2B marketers must target a variety of decision-makers and audiences. Great B2B marketers are aware of their company’s financial structure and base their investment choices on the channels and strategies that will help them achieve their goals and boost profitability.

Our recommendations offer b2b companies the chance to reconsider their target demographic and the best way to reach them. Ten strategies that B2B organisations can utilise to increase their visibility and reach were presented in our infographic. All of these strategies are frequently employed by B2C marketers, and any B2B organisation can readily adopt them.

  1. Display product and price details

It’s important for B2B marketers to be as transparent as possible about their products on their website and in marketing materials. Since the majority of the current buyer’s journey takes place online, it’s critical to provide all the information a buyer would be interested in up front without having to ask for it.

  1. Employ testimonials and customer reviews

By providing evaluations, testimonies, and case studies that highlight consumer difficulties, how your product or service has addressed these challenges, and the results obtained, you may give customers the confidence they need to make purchases.

  1. Make the buying procedure easier

Your company may see a rise in revenue if you make the purchasing procedure as simple as feasible. If you can’t make the process as simple as clicking a button, think about include comparisons and evaluation templates that take clients directly from the research to the purchase phase without the need for drawn-out sales calls or demos. Buyers are more likely to enjoy the process and act when they can conduct the majority of their research online from the convenience of wherever they are.

  1. Give something away

Create buzz and credibility by giving away something. To entice potential customers to test out your product or service, think about offering free trials or consultations. Frequently, a positive test results in a strong relationship.

  1. Deliver content in more achievable steps

Not many people have the time or want to read all of your lengthy stuff. Customers are seeking fast informational hits. Use brief films, infographics, top-10 lists, interesting information, blogs, and FAQs to get their attention. When a prospect is prepared to contemplate making a purchase, these more manageable and concise pieces of information will help you get your foot in the door.

  1. Interact and be friendly


You’ll be able to establish a more personal connection with customers if you emphasise the advantages of your product rather than merely its functionality. Use industry humour that your consumers can relate to when appropriate. Above all, interact with clients and educate them with pertinent knowledge that truly adds value.

  1. Get a visual

Images are remembered by people, particularly beautiful ones that include humans. Images are becoming more important to B2B marketers when creating content.

  1. Include video

Today’s web and social media users demand quick, educational movies that promote new items and a business’s expertise. Learn more about the key phases to producing videos, as well as when and why to use them.

  1. Leverage social media

Utilize your company’s social media platforms on a regular basis. It would be a great opportunity lost to not use them. These 3 fallacies discourage businesses from using social media. Don’t let this chance slip through your fingers.

  1. Repurpose your content to attract more clients

If you consistently write blogs, articles, and other types of material as part of your content marketing plan, you should have a sizable archive of older writings, including many undiscovered content nuggets. Follow the lead of B2C marketers and repurpose and reuse that content in various ways and across many channels. A single essay or presentation may evolve into several blog entries, and those blog pieces may evolve into social media updates.

25 Terms You Must Master For A Successful ABM Campaign [Infographics]

As account-based marketing becomes more prominent, it appears that the number of ABM-related phrases is increasing as well. If you’re new to account-based marketing, you could be confused by all of the acronyms, jargon, and phrases that are tossed around. Before you begin using ABM, make sure you have a thorough understanding of what it is and how it varies from other marketing tactics. In this infographic, we’ve put together a list of 25 key account-based marketing buzzwords to help you up to speed before you start your own ABM strategy.

25 Terms You Must Master For A Successful ABM Campaign | Data Marketers Group
  1. Account-based marketing (ABM):

ABM is a B2B marketing strategy that focuses on certain high-value accounts with the highest lifetime value. Unlike inbound marketing, which emphasises generating a large number of leads to your product or service, account-based marketing (ABM) focuses on accounts that are likely to be profitable.

  1. Account Intelligence:

Account intelligence refers to your comprehensive understanding of your target account, implying that you know who they are and what they really want and need. It extends beyond top-level insights and frequently necessitates the use of third-party data suppliers.

  1. Account tiering:

Account tiering is the classification of a target account list based on how closely each account meets the ICP. Accounts are usually classified into three tiers: A, B, and C, which help prioritise marketing efforts. Tier A customers get more personalised attention and tailored material, whilst Tier C accounts get more pre-scripted interactions.

  1. ABM play:

An coordinated set of strategies for contacting a certain account. A sequence of display advertising, social media ads, direct mail, and emails, for example, could be targeted at key decision-makers.

  1. Buyer persona:

Buyer persona is representation of each decision-maker at an ideal account, which in B2B marketing is usually developed around a job role and helps guide content creation.

  1. Buyer’s journey:

The process by which a prospect recognises that they have an issue and seeks a solution. This usually consists of three stages (Awareness, Consideration, and Decision), and marketers try to match information to these stages in order to lead prospects to make a purchase. Companies match their personas with the buyer’s journey in the early stages of ABM.

  1. Buying committee:

The group of people at a target account who are involved in the buying decision. High-level decision-makers who control budgets and must sign off on purchases, as well as end users who influence purchasing decisions, fall into this category.

  1. Cookie Targeting

Cookie-based targeting allows you to display tailored ads based on cookie data to distinct personas (think job title or department) within a target account. Unlike retargeting advertising, which require a customer to visit a page on your company’s website, Terminus may collect cookie data on target accounts before they even visit your site — this is referred to as proactive targeting, and it helps you remain ahead of the competition.

  1. Engagement Data

Any interaction a person – known or unknown – has with your firm, whether online or offline, is considered engagement. As a result, engagement data is a measure of this level of contact.

However, different firms evaluate engagement in different ways, making it difficult to define great vs. bad engagement. As a result, before you start monitoring and making decisions based on account engagement, we advocate defining what meaningful engagement means in your organisation.


  1. Ideal customer profile (ICP):

ICP includes a list of critical components that make up a company’s ideal accounts, including as environmental, firmographic, and behavioural data. An ICP is a tool that can be used to discover future target accounts by analysing data from existing clients.

  1. Intent Data

Intent data reveals what organisations are looking for something on third-party websites rather than your own. Intent signals provide visibility into how an account is interested in before they visit your website, allowing your sales staff to modify their methods and customise their outreach.

  1. IP Targeting

IP targeting is based on the physical address of a company office. An IP address (Internet Protocol address) is a numerical identification that is assigned to any device that communicates across a computer network within a company.

  1. Lifetime value (LTV):

The amount of value that a customer account contributes to your firm over the course of certain period is Lifetime value. The best accounts for ABM are those with a high LTV.

  1. Land and Expand

“Land and Expand” is a sales technique in which you close a small transaction with a target customer and then work to sell upsell or cross-sell to get additional momentum and income within the business.

  1. Marketing Qualified Account (MQA)

An MQA is an account that has shown a high enough degree of engagement to indicate prospective sales readiness, similar to how a MQL is tagged as “ready to pass on to sales.”

  1. Outbound Marketing

Instead of waiting for a contact in a target account to raise their hand, outbound marketing is a more proactive marketing tactic in which a corporation initiates (or seeks to initiate) a conversation with them (via traditional inbound methods, like a form fill).

  1. Pipeline Acceleration

The process of improving the speed at which an account passes through the account lifecycle (as a goal) is known as pipeline acceleration. An acceleration campaign, in which marketing and sales collaborate to advance accounts through the sales process, is a common example.

  1. Total addressable market (TAM):

Your total addressable market is the total number of people who would be interested in your product or service, or everyone you could sell to. The basic calculation for your TAM is average revenue * number of clients for the entire sector of the targeted market.

  1. Target account list (TAL):

TAL is a subset of a company’s total available market that’s the focus of ABM efforts. These accounts closely match to the company’s ideal customer profile.

  1. One-to-one:

This is the most personalised type of ABM, and it’s normally reserved for Tier A accounts. Individualized messaging for these accounts, as well as high-value offers, are part of this form of marketing.

  1. One-to-few:

Content marketing that is slightly tailored—often for specific industries or job roles—but not as customised as one-to-one ABM. For Tier B accounts, one-to-few is frequently employed because it is less expensive and time-consuming to create.

  1. One-to-many:

Often called “ABM Lite,” this type of ABM is generally used for Tier C accounts and involves the minimum amount of customization. For example, a company might send segmented emails to a larger audience.

  1. Personalization:

The level of personalization employed in material for different personas and account levels is an important aspect of ABM. This can contain assets and messaging that are unique to you.

  1. Sales enablement:

When a marketing department develops tools for the sales staff, like as emails, product guides, or tutorials, to assist them do their jobs better.

  1. Service-level agreement:

A contract between marketing and sales teams that outlines goals and roles, as well as a crucial way to develop sales and marketing alignment, which is an important aspect of ABM.

Now that you’ve mastered some of the most prevalent ABM concepts, you can go on to more technical material and learn how to create, launch, and manage your own ABM campaigns!

Tips To Generate Sales Leads In Your Small Business | Data Marketers Group

5 Tips To Generate Sales Leads in Your Small Business [Infographics]

Many successful small business owners are always seeking for new ways to extend their consumer base and develop their companies. However, business expansion may be a challenging and time-consuming process. Having a continuous stream of sales leads is one of the most important aspects of building a business. A lead is a person, or a corporation if you sell to other businesses (B2B), who is interested in the items or services you’re selling.

Here are some tips for setting up a system that will help you find sales leads in your small business and convert them into clients with the correct focus and effort.

5 Tips To Generate Sales Leads In Your Small Business | Data Marketers Group
  1. Identify Your Target Audience

Identifying your target demographic is the first stage in lead generation. If you don’t know who your ideal customer is, you won’t be able to reach out to them and sell to them. As a result, it’s critical to conduct research on your target audience and develop a clear image of who they are, where they live, what they enjoy doing, how much money they make, their lifestyle and personality traits, and so on.

  1. Choose The Right Promotional Way

You’ll need a promotional strategy to get your products and services in front of your target audience in order to acquire leads. An informative website, a blog, social media, speaking engagements, industry events, current customer referrals, pay per click (PPC) advertising, and traditional advertising are all options for promoting your business.

  1. Create a Sales Funnel

Once you’ve determined out who you’re targeting for and how to get in contact with them, you’ll need a strategy for gathering contact information. The first step is to direct all prospects to a standard form or landing page where they can volunteer their contact information in exchange for a free gift, a coupon, a sample, or some other type of value-added incentive. 

  1. Use an Email Newsletter to Build Relationships

Now that you’ve made contact with prospects, it’s time to nurture those relationships so you can move them from lead to sale (and, perhaps, repeat sale!). An email newsletter is one of the finest ways to keep in touch with your prospects on a regular basis.

  1. Leverage Social Media to Connect

Small businesses can use social media to start interactions with potential consumers and produce new leads in a variety of ways. You can attract and engage your audience by creating a Facebook page, Twitter profile, LinkedIn corporate page, Pinterest account, or YouTube channel, then funneling them through your process to become leads.

Lead generation is considered as a long-term and ongoing endeavour. You can streamline the lead generation process and enhance your prospects for business growth by putting in place an effective system employing the sales lead recommendations above.

Boost Your ROI With Christmas Campaign | Data Marketers Group

Boost Your Business ROI With Christmas Marketing Campaign Ideas [Infographics]

Christmas is near, and you most likely want to conclude the year on a high note! It’s high time to improve your annual sales revenue as your customers/clients prepare for X-Mas. Let’s look at some ways to cash in and differentiate your business this holiday season.

Boost Your Business ROI With Christmas Marketing Campaign Ideas | Data Marketers Group
  1. Give Your Website a Christmas Theme
  • Use a lot of red and white on your landing page
  • Include images of snowflakes, festive bows, Christmas trees, and adorable Santas throughout!
  • Product descriptions, pop-up messages, and pictures based on a theme
  • Christmas-themed newsletter signup boxes can help you generate more leads.
  • Start getting ready your site early because 62 percent of Americans buy gifts the week before Christmas.
  1. Offer Gifts and Rewards
  • Provide customers with Christmas gift cards so they can buy gifts for their loved ones.
  • Offer free subscriptions for a week and special deals when they sign up.
  • Offer discount coupons and referral bonuses.
  • Arrange flash sales and flat discounts on the most popular products/services till the end of the year.
  • Offer free shipping until the end of the year.
  1. Revamp Your Social Media Strategies
  • Create engaging videos and social media postings that gently emphasize your products.
  • Include Christmas-themed images and cover photos on all of your social profiles.
  • Promote user-generated content by holding contests and offering discounts.
  • Collaborate with influencers to sell your items by holding lucky draws or giving away prizes.
  1. Launch Christmas Email Marketing
  • For better personalization, include email with catchy topic lines with your customers’ names.
  • Use eye-catching graphics, emojis, and designs in your communications.
  • Redirect users to your product page by include discounts and gift cards in your emails.
  • Seek out other brands to collaborate with and provide better products/services.
  • In the email copy, don’t forget to include “Merry Christmas” wishes.

Note: Don’t forget to include compelling call-to-actions (CTAs) at the end of your contests to direct visitors to your landing page!

How We Build An Opt In Contact List Feature Image | Data Marketers Group

How We Build An Opt-In Contact List [Infographics]

At Data Marketers Group, we follow a step-by-step procedure to build an opt-in email list. Whenever a client requested for data, we perform following process to deliver data based on the client’s requirements.

How We Build An Opt In Contact List | Data Marketers Group

Step 1

Initially, we collect data manually from various online and offline global resources like e-books, tradeshows, news agencies, directories, web journals and more for relevant information.

Step 2

Later, the missing fields in the collected data are appended and verified with the help of our skilled data experts and analysts.

Step 3

Then we validate the contact records by scanning them thoroughly. Later, we perform manual checks and cross-verifications on the data to ensure authenticity.

Step 4

Once we are done with manual checks, we perform statistical and analytical techniques to check for data anomalies. Later we perform data cleansing to create high quality data.

Step 5

After completing data cleansing, we perform data inspection to ensure accuracy. During this phase, our data analysts look for records that require manual repair, validation and verification.

Step 6

Finally, we run A/B tested opt-in email campaigns to legalize and legitimize consent based information while ensuring with global data policies including GDPR, CCPA and CAN-SPAM.

Fake Or Authentic – 6 Key Indicators To Check About Your Technology Email Lists[Infographics]

Each year, phishing emails cost businesses around the world approximately $4.5 billion. Not only are phishing emails difficult to deliver, but they also damage the sender’s reputation. Because of an increase in the number of fake legitimizers offering phishing attempts employing new tactics, it’s becoming more difficult to detect malicious emails.

If your mailing list is expensive, it does not qualify as authentic. To save a millions of dollars on marketing and safeguard your brand, use these six key indicators to check for authenticity and do a self-check for fake lists.

Fake Or Authentic 6 Key Indicators To Check About Your Technology Email Lists | Data Marketers Group

1. Unknown Display Name

Check the name in the sender’s email address for yourself. Is this anything you’ve seen before? Examine the domain name in conjunction with the actual address to look for misspelt words, jumbled strings of characters, or numbers. Check to see if it matches the “mailto” address; if it doesn’t, it’s a fake.

2. Known Display Name

In this instance, it’s a good idea to double-check the essential links and attachments. Additionally, check the sender’s digital signatures, the relevant message and attachment, and the look-alike URL (does it appear to be valid or duplicate?)

3. Suspicious Address Input

Check for registered postal box (PO Box) addresses that are signed up with physical mail addresses to check names used in email databases. This can be valid if you discover that the location is served by government-registered postal offices.

4. Fabricated Content

It is important that the message sent to the receiver address the recipient’s individual need. If the tone of the message deviates from the stated business or social aim, it’s most likely spam. With too much fabrication, the message’s true worth is lost, and it appears to be spam.

5. Subject Line Language

The most typical phishing bait that recipients fall for is the subject line. This indicates a phish if it invokes urgency, an unexpected surprise, an attractive offer, or a threatening tone. As a result, don’t click to open it.

6. Generic Salutation

It’s possible that the email is fake if it starts with a generic salutation addressed to you. The status of your message is “unauthorised” if it does not include a personal salutation that contains the first or last name

Key Terms To Email Marketing | Data Marketers Group

10 Key Terms You Should Know About Email Marketing[Infographics]

Email Marketing can be a very effective and valuable strategy, when used properly. If you don’t understand proper terminology about email marketing, you can have trouble figuring out how to get the most out of emails. While email marketing has hundreds of terms, you only need to be familiar with a few of them to get the most out of it.

To give you a quick boost of email marketing fluency, in this infographic, we are providing the top 10 email marketing terms that everyone should know to get most out of it. Let’s get into it!

10 Key Terms You Should Know Email Marketing | Data Marketers Group

1. Marketing Automation

In the field of marketing, marketing automation can appear in many different of forms. Marketing automation in email describes the process of email marketing software sending email campaigns to your clients and prospects based on the set of pre-defined criteria.

2. Email Service Provider

Email service provider (ESP) is a term that refers to a product or software that offers email services. It helps email marketers in carrying out email marketing campaigns to their subscribers. In the context of email marketing, this phrase can apply to services that assist you in building subscriber lists, sending campaigns, and more.

3. A/B Testing

In the context of email, A/B testing is a procedure of sending one version of your campaign to a set of your subscribers and another version to a different group of subscribers with the purpose of determining which variation of the campaign generates the best results.

4. Bounce Rate

A bounced email occurs when you send an email to a subscriber and it is returned as “undeliverable.” The rate at which your emails are not delivered is referred to as a bounce rate. Email bounces are divided into two types: hard bounce and soft bounce.

5. Click-Through Rate

The click-through rate is a number that measures how many people open and read your email. This includes clicking on elements such as images, calls-to-action, hyperlinks, and embedded content within the email. It’s calculated by dividing the total number of unique clicks by the total number of emails opened.

6. Email Personalization

Email personalisation is a feature that allows you to include subscriber information in your emails. Personalization, for example, allows you to add your subscribers’ names in each email, making it feel less spam.

7. Conversion Rate

The number of subscribers that complete a particular action after reading your email is known as your email marketing conversion rate. This is a crucial indicator for most marketers because it determines the effectiveness of your email marketing and your ROI.

8. Spam

Spam is one of the most disturbing words in any email marketer’s vocabulary. Every email service provider has its own spam filter, and many elements go into identifying what is and isn’t spam. Your delivery rate may suffer if too many individuals mark your emails as spam, therefore you must present yourself as professional.

9. Segmentation

Segmentation is a feature that email marketing services offer that enables you to choose which subscribers to send emails to. For example, you can segment your list depending on country of origin, age, or other factors.

10. Call-to-Action

A Call-to-Action (CTA) is a message that tries to get your email recipients to convert. It can be something as simple as a Buy Now message or a button that says Purchase. If you want to get conversions, you need to include a CTA to nudge users towards them.

6 Quick Ways To Promote Your Small Business[Infographics]

As a small business, it can be challenging to attract attention of the most prominent customers when there are other major competitors in your industry. Of course, you may not have the resources or money to promote your business as aggressively as they do, but there are many of affordable marketing resources available on the internet to promote your small business.

Here are 8 quick ways to promote your small business during COVID-19, if you’re looking for ways to expand your marketing.
6 Ways To Promote Your Small Business | Data Marketers Group

1. Launch a Website

  • Create an industry-relevant website to increase email subscribers
  • Include relevant content in your website to enhance user interactions.
  • Use simple and easy-to-understand content to get good conversions.

2. Get Email Addresses

  • Add signup form in your website to get small business email addresses.
  • Also, explain what users can receive by subscribing to your product.
  • It’s recommended to offer exciting incentives for every signup

3. Send Customized Emails

  • Spend some time to customize the email marketing messages.
  • Greet your subscribers by their names as they it will create personalization.
  • Avoid using too many generic terms in your emails and make it simple.

4. Maintain Consistency

  • Follow a simple email schedule based on your subscriber’s location.
  • Stick to the plan unfailingly as it can fulfil their needs.
  • Also, try to offer value in every email to boost your brand presence.

5. Optimize Your Emails

  • Make your email mobile-friendly as most of the people opening their emails on mobile.
  • Make sure to use a responsive email template and eye-catching subject lines.
  • Test every element of your email before sending to the target audience.

6. Embed Social Media

  • Use social media to grow your email list of the subscribers.
  • Add social media buttons in each of your newsletter
  • Allow users to share your content on other social media platforms.


Although there are many strategies to promote your small business, some of the tactics outlined above will work well if implemented correctly. All of these approaches may take some time to produce results, but once they do, you can be confident that the leads they create are genuine buyers looking to make a purchase.

Tips For Selling C-Level Decision Makers | Data Marketers Group

Tips For Selling To C-Level Decision Makers[Infographics]

As we already know, b2b selling is all about selling to C-Suite executives. Selling to C-Level decision makers is often considered as one of the major challenges faced by B2B industry.

Who are C-Level Executives?

Tips For Selling C Level Decision Makers | Data Marketers Group

C-level executives play a strategic role in a firm; they hold high positions and have a significant impact on company-wide decisions. A C-level executive (also known as a Chief executive) is in a charge of a whole department or business unit, such as Technology, Operations, Marketing, Finance, and Information Technology.

Here’s a list of C-suite titles you’ll likely find in a company:

  • Chief Executive Officer (CEO)
  • Chief Financial Officer (CFO)
  • Chief Information Officer (CIO)
  • Chief Technology Officer (CTO)
  • Chief Human Resources Officer (CHRO)
  • Chief Administrator Officer (CAO)

The needs of C-suite buyers differ significantly from other stakeholders, therefore sellers must tailor their messages according to them. Here are few techniques you should master before selling to c-level executives.

Do Research

Check out C-suite buyers’ LinkedIn profiles, company profiles, and industry type before reaching out to them. It will assist you in customizing your message and establishing a connection with them.


Most of the C-level decision makers are likely to respond to personalized emails which are very specific and relevant to their industry or business. Hence make sure to personalize your emails.

Keep it Simple 

C-level decision-makers are constantly busy and have limited time. Therefore, keep your message or email simple and appealing enough to provoke a response.

Offer Value 

Make sure to highlight the unique value that your product or service offers. Explain how your product or service can be beneficial to their business. Focus on how your solution can help increase their profits.

Be a Trusted Advisor

Gaining trust from these high level prospects is a massive challenge. Hence, provide solutions that can solve C-suite prospects’ problems, increase productivity, save time & money, increase sales & revenue.

Bottom Line

When selling to the C-suite executives, you must elevate your conversation and educate them something about their business that they don’t already know. Create a compelling buying vision, demonstrating how your solution can address their previously unmet needs and, ultimately, how you can assist them in achieving their strategic objectives.

10 Actionable Tips on Making Mobile-Friendly Emails[Infographics]

As technology shifts away from desktop computers to the use of portable devices and technology, mobile-friendly email design has become a buzz word around the globe. We all know that mobile email marketing is taking the world by storm, therefore your emails must be mobile-friendly.

However, creating mobile-friendly email messages remains a challenge. Hence, while designing mobile-friendly email campaigns, everything from subject line to column layouts and CTA buttons needs to be optimized for mobile screens.

What Is A Mobile-Friendly Email?

10 Actionable Tips on Making Mobile Friendly Emails Infographic | Data Marketers Group

A mobile-friendly email is an email that displays optimally on both a desktop and a mobile device. These types of emails avoid the need for your audience to zoom in and out in order to view the content. Furthermore, a mobile-friendly email is easy to navigate from any type of mobile phone.

If your emails aren’t mobile-friendly, you may be missing out on opportunities to engage your subscribers and drive results.

So let’s take a look at 10 actionable tips that any marketer can do right now to make their emails more mobile-friendly.


1.Compose Short Subject Lines

  • Keep the subject line short with less than 40 characters.
  • Also use emojis which help your subject line stand out.
  • Customize your subject line based on the recipient.

2.Consider Using Pre-Header

  • While designing mobile-friendly emails, pre-header text can be a lifesaver.
  • It is the first line of copy in your email which supports your subject line.
  • You can use up to 100-character lines in your pre-header text.

3.Use Single-Column Layout

  • A single column layout makes your email cross-device compatible.
  • Also it can be viewed with different email clients.
  • Single columns can also simplify your design and highlight your content.


4.Use Larger Fonts

  • Usage of large fonts makes your emails easier to read on any device.
  • A font size of 13 or 14 pixels makes your email more readable on a small screen.
  • Hence, always make sure to use bigger fonts to grab the user’s attention.

5.Include Right Call-To-Action (CTA)

  • CTA serves as a connection point between your brand and your customers.
  • While designing CTA button, make sure to use strong action words.
  • Also, make sure to use only one CTA button which must be clear and concise.

6.Keep Your Email Under 600 Pixels

  • Having more pixels can be a drawback for your email campaign.
  • Always, make sure to keep your email under 600 pixels wide.
  • A width of 600 pixels will make sure the full content of your email is visible.

7.Display Small Images

  • To keep your emails mobile-friendly, use images those are smaller than 5 MB.
  • Images that are less than 5 MB can load easily and will take less bandwidth.
  • Also, make sure to use brighter images that grab user’s attention.

8.Don’t Use Too Many Hyperlinks

  • Too many hyperlinks can cause the problems as they will act as tiny forms of navigation.
  • If you put more than one or two hyperlinks, consider using large text or image buttons.
  • Also, make sure to not to place two hyperlinks right next to each other.

9.Choose The Right Color Pallet

  • Colors play a major on the screen whether it’s on mobile or desktop.
  • Always, choose right color pallet for your emails that engage your audience.
  • Make sure to not select more than 3 colors for any designs or branding.

10.Include Meaningful Content

  • To make your mobile-friendly email more effective, use relevant content that aligns with your audience.
  • Ensure your email subject line and body copy aligned with each other.
  • Make sure to deliver intriguing content in the beginning of your email i.e., subject line or pre-header.

Bottom Line:

As technology is moving at an incredible speed, most of the commercial and transactional messages are going mobile. Hence, offering mobile-friendly email campaigns can only be an asset to your company and your subscribers.

If your email doesn’t display correctly, most of the recipients will delete it immediately, so use the above-mentioned tips to begin optimizing your emails for mobile devices and ensure that they look good.