Tips For Selling C-Level Decision Makers | Data Marketers Group

Tips For Selling To C-Level Decision Makers[Infographics]

As we already know, b2b selling is all about selling to C-Suite executives. Selling to C-Level decision makers is often considered as one of the major challenges faced by B2B industry.

Who are C-Level Executives?

Tips For Selling C Level Decision Makers | Data Marketers Group

C-level executives play a strategic role in a firm; they hold high positions and have a significant impact on company-wide decisions. A C-level executive (also known as a Chief executive) is in a charge of a whole department or business unit, such as Technology, Operations, Marketing, Finance, and Information Technology.

Here’s a list of C-suite titles you’ll likely find in a company:

  • Chief Executive Officer (CEO)
  • Chief Financial Officer (CFO)
  • Chief Information Officer (CIO)
  • Chief Technology Officer (CTO)
  • Chief Human Resources Officer (CHRO)
  • Chief Administrator Officer (CAO)

The needs of C-suite buyers differ significantly from other stakeholders, therefore sellers must tailor their messages according to them. Here are few techniques you should master before selling to c-level executives.

Do Research

Check out C-suite buyers’ LinkedIn profiles, company profiles, and industry type before reaching out to them. It will assist you in customizing your message and establishing a connection with them.

Personalize 

Most of the C-level decision makers are likely to respond to personalized emails which are very specific and relevant to their industry or business. Hence make sure to personalize your emails.

Keep it Simple 

C-level decision-makers are constantly busy and have limited time. Therefore, keep your message or email simple and appealing enough to provoke a response.

Offer Value 

Make sure to highlight the unique value that your product or service offers. Explain how your product or service can be beneficial to their business. Focus on how your solution can help increase their profits.

Be a Trusted Advisor

Gaining trust from these high level prospects is a massive challenge. Hence, provide solutions that can solve C-suite prospects’ problems, increase productivity, save time & money, increase sales & revenue.

Bottom Line

When selling to the C-suite executives, you must elevate your conversation and educate them something about their business that they don’t already know. Create a compelling buying vision, demonstrating how your solution can address their previously unmet needs and, ultimately, how you can assist them in achieving their strategic objectives.

10 Actionable Tips on Making Mobile-Friendly Emails[Infographics]

As technology shifts away from desktop computers to the use of portable devices and technology, mobile-friendly email design has become a buzz word around the globe. We all know that mobile email marketing is taking the world by storm, therefore your emails must be mobile-friendly.

However, creating mobile-friendly email messages remains a challenge. Hence, while designing mobile-friendly email campaigns, everything from subject line to column layouts and CTA buttons needs to be optimized for mobile screens.

What Is A Mobile-Friendly Email?

10 Actionable Tips on Making Mobile Friendly Emails Infographic | Data Marketers Group

A mobile-friendly email is an email that displays optimally on both a desktop and a mobile device. These types of emails avoid the need for your audience to zoom in and out in order to view the content. Furthermore, a mobile-friendly email is easy to navigate from any type of mobile phone.

If your emails aren’t mobile-friendly, you may be missing out on opportunities to engage your subscribers and drive results.

So let’s take a look at 10 actionable tips that any marketer can do right now to make their emails more mobile-friendly.

 

1.Compose Short Subject Lines

  • Keep the subject line short with less than 40 characters.
  • Also use emojis which help your subject line stand out.
  • Customize your subject line based on the recipient.

2.Consider Using Pre-Header

  • While designing mobile-friendly emails, pre-header text can be a lifesaver.
  • It is the first line of copy in your email which supports your subject line.
  • You can use up to 100-character lines in your pre-header text.

3.Use Single-Column Layout

  • A single column layout makes your email cross-device compatible.
  • Also it can be viewed with different email clients.
  • Single columns can also simplify your design and highlight your content.

 

4.Use Larger Fonts

  • Usage of large fonts makes your emails easier to read on any device.
  • A font size of 13 or 14 pixels makes your email more readable on a small screen.
  • Hence, always make sure to use bigger fonts to grab the user’s attention.

5.Include Right Call-To-Action (CTA)

  • CTA serves as a connection point between your brand and your customers.
  • While designing CTA button, make sure to use strong action words.
  • Also, make sure to use only one CTA button which must be clear and concise.

6.Keep Your Email Under 600 Pixels

  • Having more pixels can be a drawback for your email campaign.
  • Always, make sure to keep your email under 600 pixels wide.
  • A width of 600 pixels will make sure the full content of your email is visible.

7.Display Small Images

  • To keep your emails mobile-friendly, use images those are smaller than 5 MB.
  • Images that are less than 5 MB can load easily and will take less bandwidth.
  • Also, make sure to use brighter images that grab user’s attention.

8.Don’t Use Too Many Hyperlinks

  • Too many hyperlinks can cause the problems as they will act as tiny forms of navigation.
  • If you put more than one or two hyperlinks, consider using large text or image buttons.
  • Also, make sure to not to place two hyperlinks right next to each other.

9.Choose The Right Color Pallet

  • Colors play a major on the screen whether it’s on mobile or desktop.
  • Always, choose right color pallet for your emails that engage your audience.
  • Make sure to not select more than 3 colors for any designs or branding.

10.Include Meaningful Content

  • To make your mobile-friendly email more effective, use relevant content that aligns with your audience.
  • Ensure your email subject line and body copy aligned with each other.
  • Make sure to deliver intriguing content in the beginning of your email i.e., subject line or pre-header.

Bottom Line:

As technology is moving at an incredible speed, most of the commercial and transactional messages are going mobile. Hence, offering mobile-friendly email campaigns can only be an asset to your company and your subscribers.

If your email doesn’t display correctly, most of the recipients will delete it immediately, so use the above-mentioned tips to begin optimizing your emails for mobile devices and ensure that they look good. 

 

 

 

 

What Are The Best Ways To Do Responsible Marketing During This Pandemic?[Infographics]

Covid-19 introduced the whole world with new challenges. It allowed marketers to rethink how they communicate with consumers. It’s no longer just about selling or promoting goods to customers; it’s also about impressing them with your responsible marketing abilities.

This type of marketing involves empathizing with customers and making them feel like they’re a part of the business. You can execute a responsible marketing strategy by applying more emotional intelligence in your marketing strategies.

Here are the best ways to execute responsible marketing during Covid-19 crisis

Customer Retention

  • Getting a new customer could cost 5 times as much as retaining an old customer.
  • Consumers who are loyal are 5 times more likely to forgive.
  • They’re 7 times more likely to try a new product.
  • A 5% rise in customer retention will result in a 25-95 percent increase in profit.

Revamp Your Marketing Strategies

  • Examine the marketing strategy you’ve implemented.
  • Identify the schedule of content.
  • Make your content informative and useful.
  • Choose the right time for your marketing campaign.
  • Organize your campaign around your marketing objectives.

Gathering Resources for Loyal Customers

  • During this crisis, loyal customers assist you in running your business.
  • Gather the appropriate channels to reach out to these customers.
  • Don’t cut corners on product or service efficiency.
  • Don’t overprice the commodity in the hopes of profiting from their loyalty.
  • It will strengthen the relationship by maintaining it.

Design Responsive Email Campaigns

  • Always stick to a single-column layout.
  • Build a logical content in hierarchy manner.
  • Choose the appropriate font size that appears clearly.
  • Make a Call To Action (CTA) button easy to tap.
  • Use mobile-responsive images.

Pay Attention to the Language Used in the Campaign

  • Make sure to use the correct language based on the prospect’s location.
  • Also, ensure whether it is conversational and engaging or not.
  • Always use the appropriate images in the marketing campaign.
  • Make sure to use the right business words in the content.

Put Focus on Social Media Marketing

  • Focus on driving more conversations
  • Connect emotionally with your customers
  • Share interactive posts on Instagram, Twitter, or Facebook
  • Run exclusive deals and offers
  • Implement brand story telling

Informed Marketing

  • Make informed marketing as a part of strategy.
  • Don’t include content which is not highly relevant to your brand.
  • Inform customers about your latest products and services.
  • Improve your customer relationship.
  • Listen to your client requirements during this crisis.

Conclusion:

Although it’s important to be aware of the concerns and uncertainties surrounding COVID-19, don’t be paralyzed by the situation. Enabling your team to really understand your customers and act on timely feedback is vital to navigate your marketing team and your business through this crisis.

 

What is Data Cleansing?[Infographics]

In today’s data-driven world, data is a valuable asset for most of the businesses, especially when they are rolling out multi-channel marketing campaigns. But, have you ever wondered what happens when you leave your entire customer database idle for longer run? As most of the people continue to change their phone numbers, postal, and email addresses quite often, the customers’ data you have become old and redundant. This Infographic reveals impressive facts about b2b data cleansing and its benefits:

What Is Data Cleansing | Data Marketers Group

Impact of Bad Data:

  • Increases data failure & risk
  • Impacts compliance management
  • Less productivity & growth
  • Poor customer relationship
  • Increased financial cost
  • Damages Reputation
  • Drives Wrong business strategies
  • Poor decision making

Common Problems Associated With Customers Data

  • Inaccurate Data
  • Incomplete Data
  • Non-Standardized Data
  • Obsolete Data
  • Duplicate Data

Why is it important to clean CRM Data?

  • A clean CRM data saves resources and time incurred in campaigning with irrelevant data.
  • Clean CRM data results in higher email deliverability rates as well as high conversion rates.
  • Having a clean CRM database help you get the most out of your sales and marketing efforts.
  • Cleansed customer data helps reach the right people for maximum responses.

Businesses need a clean database to:

  • Improve the decision making process
  • Enhance productivity and ROI
  • Achieve overall operational efficiency
  • Improve client experience
  • Choose right marketing campaigns

What are the steps involved in Data Cleansing?

Data cleansing is one of the aspects of any business to keep their marketing database most recent & up to date. Here are the crucial steps involved in Data Cleansing:

  • Define the objective of your CRM database.
  • Check the quality of data records
  • Identify the data records which are inaccurate
  • Correct all the inaccurate data
  • Delete duplicate records

Importance of Data Cleansing:

  • Boots customer acquisition
  • Establishes streamlined business processes
  • Establishes strong relationship with clients
  • Helps to build good Marketing strategy
  • Provides valuable customer insights
  • Reduced compliance risk

Benefits of Data Cleansing:

  • Removal of errors is easy when multiple sources are involved.
  • Ability to map different functions or data that are intended.
  • Removes in accurate details
  • Removes deceased data files
  • Improves result & revenue
  • Removes contacts that have opted for out of communication
  • Improves productivity
  • Explore the new possibilities of accessing complete details of structure data
  • Plan your marketing goals with reliable & accurate data

An Ultimate Guide for Data Licensing [Infographics]

Data isn’t enough to get your multi-channel marketing campaigns to the desired results; you need data that’s not only powered by creative practices, but also approved and reliable. Businesses are more aware than ever of the value of licensed data and long-term arrangements for using or reselling marketing databases. This Infographic reveals impressive facts about b2b data licensing and its process along with various other factors need to be considered:

Process included in Data Licensing:

  • Identify the proprietary data for usage
  • Identified data should be protected by IP
  • Knowing the ownership of collected/obtained data
  • Right to usage of data for the parties involved

List of Factors determining the licensing of data:

  • Data Ownership
  • Type of data collected for usage
  • Valid business reason for its collection

Data licensing involves an agreement between vendor licenses based on subscriptions which includes:

  • Customer data
  • Financial data
  • Market Data
  • Website data
  • Unstructured data

 Factors that needs to considered for data usage:

When it comes to data usage both data licensor & data licensee is directly involved in legal & business consideration for proper usage. Data licensor should seek what rights can be granted accordance with the business model for data usage.

  • Confidentiality & security of the customer data should be maintained.
  • Prohibits the vendor from using customer data unless it is necessary to provide service

Approaches to data licensing:

There are crucial factors which determine the usage of the data as it is protected by more than one or more third party license. Providing sub license to the data benefits users as well as data licensor to keep track of data usage.

  • Treatment of original, derived & usage data
  • Data Ownership & use

Why Data Ownership is important?

  • The data owner has complete right to take any legal action if the information is breached by any of the external or internal entities that tries to modify data.
  • Data integrity & confidentiality is maintained
  • Marketing analytics can be monitored & helps in improving on it
  • Licensed data should be used within the scope if obtained license is not permitted for generating any derived data.
  • Licensor has right to get extra fee for additional usage of data

What are the benefits of Data Licensing?

  • Explore the new possibilities of accessing complete details of structure data
  • Analyze & plan your business goals with reliable & accurate data
  • No more additional expense on validating data as data collected from authentic sources & verified.
  • 24*7 Customer services available for your business support
  • Pick your desired database management technique well suited for your business & company
  • Cost efficient & result oriented improves the credibility of the services
  • Improved data Security
  • Highly useful for fresh market analysis & data acquisitions
  • Having complete ownership & right to use the data

How data licensing helps email Advertisers?

  • It helps marketers to get customized mailing list
  • Regular enrichment & data enhancements
  • Helps marketers to have a strong market research background on collated data
  • Reduce email bounce rate as data is validated & verified through multiple sources