Unleashing Contact Details Through Physician Database | Data Marketers Group

Foster Your Marketing To The Physicians 3x Faster By Unleashing The Contact Details Through Physician Database

Unleashing Contact Details Through Physician Database | Data Marketers Group

What separates good content from great content is a willingness to take risks and push the envelope- Brain Halligan

Marketing your business is both an art and science in the 21st century. As the prospects are evolving, we need to change the way we do our marketing. Have you ever wondered how to find a doctor you are looking for? Now the chances are high, you can search online or a friends recommendation or more. But what if they searched your name and it never came up?

Covid-19 has brought tremendous in the way our healthcare industry operates. Setting up your practice and delivering excellent care would be possible if you promote your practice through well planned marketing strategy.

This blog is all about ideas for foster your marketing. Let’s begin.

Why Is Marketing Important For Doctors Today?

Why Is Marketing Important For Doctors Today | Data Marketers Group

Physician have several things on your plate, but marketing may not be your top or priority. In Today’s world, review plays a crucial role. If someone who visited clinic or practice, then it is because of most likely a result of  what they see in the Online or Offline.

So, it becomes imperative for a medical professional to two hats while doing their duty. This is important as well, in order to help you to stand out in a highly competitive healthcare company.

Here, are a few tips to market your medical practice through well segmented physician database. There are varieties of strategies that can be used to connect with existing and  new patients to build awareness.

Optimizing Your Web Presence:

Optimizing Your Web Presence | Data Marketers Group

COVID 19 has brought the internet and social media platforms the most frequently used source of medium. This  creates a strong online presence for medial professionals and helps B2B marketers to connect with healthcare prospects without any geographical barriers.  Website optimization is the basement for building a strong online presence. 

An organized way of getting started with website optimization is how includes Search Engine Optimization(SEO), Content, Data Analytics, Website performance, Conversion rate optimization & more. It includes various factors such as page titles, page loads, user experience, keywords, content and more. Internet is vast and these are essentials.

Get Your Google My Business Page:

Get Your Google My Business Page | Data Marketers Group

Set up a business profile on Google. This is one of the best ways to put the word about medial practice around the world. A Google business profile is the first result that shows up when someone searches for your practice name in a search engine. It gives more relevant information about where your practice located, how it is operating and more. You can even share contact information and any relevant links which can lead healthcare prospects to you.

Google business profile comprises of information including:

  • Your Name
  • Address
  • Phone
  • Short Description
  • Category that describes your business
  • Direction
  • Business hours
  • Professionals looking photos of clinics
  • Rating

Optimize your medical practice website:

A professional website can help to create an excellent first impression and show credibility about you and your business. Website is clearly conveys who are, what you offer, what you do and shows specialization you are following. Add regular content around your website practice, FAQs, blog content & more. Regular content helps potential patients to understand your process and practice to showcase your identity.

Online Directories:

Online Directory | Data Marketers Group

Many results shows up when B2B marketers, search for physicians. There are many directories like Zocdoc, healthgrades, vitals, RateMDs, Yelp and more. It is one of the best and excellent way to market your practice and improve your visibility online.

Creating profiles will have updated details like First Name, Phone, address, Qualification and more. This will pave way for prospects to reach out to you and make is smooth for your business.

Lead Generation and conversion:

B2B marketers, creative campaign to connect with prospects and establish communication with key decision makers for promoting healthcare products and services. With the collected information, B2B marketers can roll out effective marketing and amplifies results. Email marketing and whats app marketing plays vital role in B2B marketing.

Launch Effective Email Marketing Campaign:

Email Marketing shows effective result when it comes to potential ROI. With effective personalization techniques and attractive subject line B2B marketers can establish business relationship with key decision makers affiliated with top healthcare firms operating across the USA, UK, Canada and more.

Design Website For Your Business:

Design Website For Your Business | Data Marketers Group

In the 21st era, we depend on mobile or tablet for everything. Having a fully responsive medical website design is important for any business. And, when it comes to healthcare industry, website design should have flexible and responsive. Slow website will irritate website users and they will have a difficult time giving user experience. A negative experience may lead customers to leave your website and go to the competitors site without having a second thought. Having lead forms on the website serves as a best medical marketing strategy. Lead forms are designed to make sure they are accessible and straightforward.

Invest in Social Media Marketing for Physician

Invest in Social Media Marketing for Physician | Data Marketers Group

With the growing demand, social media marketing is an essential part of healthcare marketing strategies. It helps in sharing content and paves ways to have an ideal patient database. This medium can be used to connect broad audience.

Social Media Marketing must be

  • Unique
  • Consistent
  • Well organized
  • Interactive
  • Brand identity
  • Relevant to trend

DMG offers you a targeted list of physicians, surgeons and other medical professionals in a well compiled directory. Every business needs a database of professionals, as it has contact information for every type of business. This database gives excellent opportunity to promote your products and services in a hassle free manner. This list includes physician of all specialties including Allergy, Immunology, cardiology, dermatology, emergency medicine, family medicine, family practice, general practice, hematology, oncology, Neurology, urology, radiology, pediatrics, pathology, plastic surgery and many more. DMG’s physician mailing list comprises of medical professionals, phone numbers, email addresses, fax numbers, website, physician name, phone, fax, website, address, city, state, Zip code, country, mailing address, NPI type, NPI status, specialty and more. It can be used for research, generate sales lead, prospecting, telemarketing, email marketing, offline marketing and building B2B relationships.

In the competitive healthcare industry, physician email database is what majority of the B2B marketers are interested in. It can be used to promote medical products without any geographical barriers. Elaborate your email marketing campaign in a cost effective method. We provide you one stop solution for all your healthcare campaign.

The Role Of Website Personalization In The B2B Industry | Data Marketers Group

The Role Of Website Personalization In The B2B Industry

The Role Of Website Personalization In The B2B Industry | Data Marketers Group

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer – John Jantsch

A business’s online presence has a massive impact on its success, regardless of the industry types. We are in the 21st century, where the majority of the customers will visit their website before making any purchase. Having a strong online presence can help in generating more revenue. Every business must understand the quality of having website as it will improve their business growth.

Companies can create unique experiences by personalizing their website for business. Website personalization is not unique as website customization. Website personalization is done and controlled by  the company for improving the business. It is done by the company using customer data to present them with more relevant online experience. Collected customer data can be used for personalization to improve brand identify and grow your ROI.

For more about website personalizing, let us dive deeper into know more.

What is Website Personalization?

What Is Website Personalization | Data Marketers Group

The process of creating customized experience for visitors to the website is referred as website personalization. It is unique strategy used by marketers to create an experience which includes tailored recommendation, dynamic content along with custom offers. It is configured based on visitor behaviors on the website along with their demographics and their interests. Ultimate goal of website personalization is to enhance the user experience to address customer needs and desires.

Websites are designed for analyzing visitor behaviors which can improve traffic, customer retention and sales. If you aren’t experiencing these growth metrics, then it is important to review your website and personalize it accordingly.

Why to personalize your website?

Why To Personalize Your Website | Data Marketers Group

Source: https://www.fusionspan.com/

Creating a specific offer, tailored completely to meet the growing requirements of one particular group of customers or segment. Personalization can be game changing in B2B and it can be used in B2B digital marketing. According to Hubspot survey, 94% of the brand managers hailing from different industries and said that personalization is crucial for achieving the company’s objective. Even survey from Episerver.com 2020 shows 99% of the people voted yes for website customization. We are in the information driven world, where consumers prefer ads and marketing campaigns should be tailored to them.

With the advancement of technology and automation tools, personalization has become much more easier. Websites are the focal point of B2B marketing as it provides brand experience and still article completely focuses on website personalization and its importance.

Implementing personalization is your website is to enhance the experience of your potential customers by understanding and addressing their needs or interest before they mention them voluntarily.

Benefits of website Personalization:

Benefits of Website Personalization | Data Marketers Group

It becomes easy to offer relevant products or services if you truly understand your customers.

Relevant Product Recommendation:The Ultimate benefit of website personalization is to get clear product recommendations. Based on collecting customers data you can make accurate and timely recommendation. Re-targeting ads are the great way to guess the mind of the customer and anticipate their future purchase. With the help of engagement information collected from the campaign provides, B2B marketers can get specific items on users instance or homepage directly.

Better Understanding of Customers and Customer Loyalty: You provide a better customer experience when you understand the customers effectively. Try to develop a better buyers persona for most common customers, which can result in personalizing your website for those different personas. There is a key benefit of starting with brand personas rather than individual customers as the amount of data collected or produced.

Increased time on the website: We all know it is human nature to pay more attention to things that interest or excite them. And it is only 8 seconds. And we also have to admit it, as a human we are fascinated with ourselves. Customers tend to stay on your website longer time, if you try to mirror customer habits and common themes.

CTAs and Landing pages for conversion: Ultimate aim of website personalization is to have high conversion rates across landing pages and CTAs. There is a significant increase in the revenue of the companies that have created personalized experiences. It requires high efforts and actionable work to get high ROI.

Why do you think website personalization can transform your marketing?

Why Do You Think Website Personalization Can Transform Your Marketing | Data Marketers Group

Smart Content:

Content that changes based on who is looking at it is often referred as smart content. It helps to show a lead or customer entirely different customer as you show to the first time visitor. It helps to drive right content, to the right people at the perfect time. A research from hubspot shows 72% of the people say they understand the importance of personalization, but don’t know how to do it. This kind of smart content can be placed on your website, landing pages and emails.

Tailor your Marketing to their Device:

Most of the customers use multiple devices during their planning and buying cycle. Device personalization allows marketers to provide more relevant and optimized experiences based on the type of device the visitor is using. Even Google reported that 57% of the users won’t recommend a business if it is poorly designed for the mobile. So it is important to design mobile specific variation to convert your mobile traffics to leads.

Optimize content based on referral source:

When it comes to delivering more personal and optimized experience, identifying from where visitors will be coming plays a  huge role in presenting the right information. Uncovering referral sources can help you to deliver a richer and contextual experience.

Leverage Behavioral data:

There is a lot to learn from someone by observing their behaviors. Based on their behaviors, it is important to assume what are the products or services customer is really interested in. Another way is the customer can create and deliver content experience highly relatable to them.

Advantages of Website Personalization:

  • Better conversion of Call To Action
  • Relevant product recommendation
  • High converting landing pages
  • Improved customer loyalty
  • Better understanding of customers
  • High ROI for Email campaigns
  • Increased Time on website
  • Improved Brand Affinity

Wrapping Up:

B2B personalization is not about influencing or making customers to purchase your products or services. It is all about making client to buy more efficiently and conveniently along with the improved engagement with the company. Enhancing your B2B target audience audience experience will help stay customers on the website for longer time and improves conversion. We at Data Marketer Group believe engaging users on your website is the first step towards turning visitors to a high paying customers. Keeping them engaged can help marketers to promote your brand with their family and friends.

How the Trick of Resend Emails Can Work for Your Marketing Campaign?

How the Trick of Resend Emails Can Work for Your Marketing Campaign | Data Marketers Group

“Email has an ability many channels don’t: Creating valuable, personal touches at scale”-David Newman

There is a great saying “First Impression is best”. What if the second chance works much better than first? Think about it. It is similarly like creating a first impression twice right? You can do it email marketing. Sounds interesting!! This blog is all about how to start engaging with the prospects or leads that are not opened at first try.

As a B2B marketer, you must experience a situation where customers have ignored your email at first time.

What is Email Marketing?

What Is Email Marketing | Data Marketers Group

The process of targeting your audience and customers through email is often referred as Email Marketing. This type of marketing helps you to boost conversion and revenue by providing valuable  information for the subscribers and customers with valuable information to achieve their business goals.

A report from Hubspot tells 40% of the B2B marketers say email newsletters plays a crucial part in their content marketing success and moreover 73% of the millennial prefer business communication via email.

 

Have you ever wondered where Email Marketing can be used?

There are many instance email marketing can be used. The most common are given below:

  • Building Relationship with prospects or customers for personal engagement
  • To improve brand awareness
  • For promoting content
  • For generating high quality leads
  • To promote your products and services
  • For effective nurturing of leads and succeed in marketing goals

Further to our discussion about email marketing and its success, there is a higher chance of possibility where, when you run an email list, there is higher possibility that your subscribers have unopened emails from you. There comes the next million dollar question, you might think they are not interested in the products or services you offer. But actually when you look closely, since they have signed up, they are more likely to miss or mail ended up in their spam folder.

So what would be the next big move you can make to engage with those unopened emails?  Answer is simple. A brilliant way to boost your engagement on your email list is to resend the unopened emails. It may sound weird at first, but it actually works.

What is Re-Sending of Same Email?

What Is Re-Sending of Same Email | Data Marketers Group

The process of sender re-sending the same mail with a different subject line to contacts who haven’t opened the first email. And most importantly, this re-sending of email increases the higher chances of reading the email. It has high email rate and improves your ROI drastically.

Though there are many tools which help B2B marketers in re-sending unopened messages.  One must be careful in carrying out the entire process of re-sending the mail as it may lead to unsubscribe or get placed in the  spam folder.

In blog we’ll learn about the effective ways of creating an email marketing strategy. Our email strategy consists of five steps as an outline. We will dive deeper into while discussing.

  • Define your Target Audience
  • Establish your business goals
  • Build your email list
  • Choose an email campaign type
  • Make a Schedule
  • Monitor your result

Defining your Target Audience:

Defining Your Target Audience | Data Marketers Group

Understand your buyer persona and give what they need. Always tailor your email campaign based on audience  goals. This is the best example of an effective email.

Establish your goals:

Get to know about what’s happening around the industry before coming up with campaign goals. Know about average email stats for your target industry and set realistic benchmark goals.

 

Build Your Own Email List:

Build Your Own Email List | Data Marketers Group

At the end of clear understanding of business goals one must need people to email right? An email list is a group of users who have given permission to send relevant content without any barriers.

 So in order to build your own list, there are several opt-in prospects to receive your emails. Take some time and grow your audience base organically.

 

Identify The Email Campaign Type:

Identify The Email Campaign Type | Data Marketers Group

Advent of social media revolution has brought tremendous change in the way we do business. Hence the  email campaign vary so decide what can suit you best. Identifying the email campaign types varies from industry to industry and it is subjective too. Decide the campaign well suited for your needs by learning and experimenting with them. Make sure you have  a different set of audience email list and they sign up only for the emails they are interested or relevant to them.

Schedule:

Make a detailed plan to connect with your connect list and be consistent with the schedule. This builds trust and ensure you always stay top on the your target audience’s inbox.

Measure your result:

As a marketer, one must be meticulous about every key metric as it will help to make changes in your email list and gives the big result.

You may have a basic question, re-sending emails might oppose the basics of email etiquette right? We understand re-sending of email can be considered as taboo, but actually when it is used correctly, you can increase the life of your campaign and ROI.

Why Re-Sending of Email Is Important?

  • Easy to get targeted
  • Simple to get started
  • Easy to measure
  • Connect with global audience
  • Instant impact
  • High Return on Investment
  • Low cost

As a marketer, you must ask certain questions before re-sending email. They are mentioned below:

  1. What should I change? (If anything)
  2. Who should receive re-send email
  3. Should all email campaign must be resend?
  4. What  is ideal wait time to resend an email?
  5. What’s the next move if re-sending of the mail doesn’t work?

Things should be changed if you are planning to resend the Mail:

First and foremost thing is to change the email subject line and from name. As you’re sending the people who haven’t opened the email at first attempt, so you should consider changing your call to action and email buttons without fail.

If you’re re-sending the email, make sure you slightly make a tweak version of the original email. Believe it small incremental changes can drive big impact on the campaign. Along with this, there other things like subject line, “From” name, Body text, call to actions, images, layout can make great impact.

Who Will Be Receiving My Re-Send Emails?

Who Will Be Receiving My Re-Send Emails | Data Marketers Group

This is crucial factor while re-sending B2B campaign emails. Based on campaign type, this may vary. Here are a broad range of people whom you should consider before re-sending emails.

  • Non-Openers
  • Non-Clickers
  • Mobile openers who haven’t opened

Make sure you don’t repeat email, to the whole original email list. Also target content to specific group of audience to get better result. Be specific to whom you send email. There are two kinds of audience you will get to know here. People who opened but didn’t click and those who clicked, but failed to convert. Mass sending it not required it mark you as spam.

You should resend all your email campaign as it may lead to bad email etiquette. Re-sending email campaigns will dilute your efforts while you are trying hard to improve the email engagement. The ideal wait time will be 2-4 days before re-sending an email. Also, you can use some evergreen emails for re-sending throughout the year if they do well. This decision of ideal wait time depends on two things like how many other emails are already being sent as a part of regular campaign and how long you have been waiting between different campaigns.

Once you’ve sent the email, here are few things that you must keep track of in-order to get some clear clarity.

  • Click Through rate
  • Open rate
  • Deliverability
  • Return on Investment
  • Number of new subscribers
  • Web traffic trends

Conclusion:

Email marketing is one of the best medium to promote your products and services without any geographical barriers. Believe it or not, with proper tracking, re-sending of unopened emails brings you new business opportunities and improves your brand visibility. Though there are many rules to send a marketing email, the most important one is to treat your subscribers like human. Yes you read it right!! Human. With more segmentation of email list and strong subject line along with change in  email content and new design template you can improve your ROI by re-sending unopened emails. Start identify what went wrong in your first email  and send make your next move and actionable insights.

How the Trick of Resend Emails Can Work for Your Marketing Campaign | Data Marketers Group

B2B Health Care Marketing: 6 Keys to Increase Your Market Share

How the Trick of Resend Emails Can Work for Your Marketing Campaign | Data Marketers Group

In the United States, healthcare is one of the most competitive industries. The healthcare business currently accounts for more than 17 percent of the country’s gross domestic product, thanks to year-on-year increase. Healthcare spending in the United States surged to $3.8 trillion in 2019, according to government figures. Thousands of brands are vying for a piece of that money. In such a competitive business, it can be difficult for B2B healthcare marketers to gain momentum and attention. B2B healthcare marketing can now focus on inviting quality consumers to find them without having to attend costly expos and tradeshows due to contemporary digital marketing solutions. There are certain new trends that have shown to provide better leads and a higher return on investment.

What is B2B Healthcare Marketing?

What Is B2B Healthcare Marketing | Data Marketers Group

A business providing a healthcare product or service to another business is referred to as B2B healthcare marketing. A pharmaceutical business, for example, might sell a new MRI machine to a doctor’s office, or a medical equipment supply company would sell a new MRI machine to a hospital. Because of the industry’s development and problems, B2B healthcare marketing is unique. Brands are vying for attention not only to promote their products, but also to inform customers about innovative technological solutions.

Importance of Healthcare Marketing

It’s not enough to have a game-changing medical product, an award-winning medical staff, or a cutting-edge SaaS platform. Your offering may fail to reach and capture the interest of decision-makers at any point of the buyer’s journey, whether patients, sponsors, researchers, or executives, if you don’t use healthcare marketing. Traditional channels for healthcare marketing success have also been limited or effectively removed as a result of the COVID-19 pandemic.

Importance Of Healthcare Marketing | Data Marketers Group

Trade exhibitions and conferences in the industry have been cancelled or transferred online, and in-person interactions have been consigned to uncommon, special occasions. Salespeople have been required to acquire virtual selling techniques, while marketers have been tasked with bringing in more qualified leads to assist fill pipelines. A great online experience and a strategic marketing plan are essential tools for healthcare organizations to stay competitive in any market.

When a result, it’s critical that you stay current with B2B healthcare marketing trends and remain open to trying new things so you know exactly how to position your products and services as customer and end-user needs shift. With the year 2022 approaching soon, now is the time to assess your existing efforts and examine what your competitors are doing to stay afloat. We’ll provide you six keys to increasing your healthcare market share in this blog post:

Data-Driven Marketing

The capacity to better understand and serve your customers is one of the most significant benefits of digital marketing. Because of data, this is feasible. There is good data to tell you where your clients are, what their needs are, and what they are looking for. Knowing these data allows you to produce content that meets their needs and give it to them where they are already.

Data-Driven Marketing | Data Marketers Group

Data can assist you in transforming generic ads into targeted, smart digital advertising initiatives. If your marketing strategy is centered on quantity, it’s time to think about quality. Focusing on targeting will result in more qualified leads. Account-Based Marketing is the best example of this type of targeting (ABM). ABM requires collaboration between marketing and sales in order to identify a group of high-value accounts. After that, you tailor your content and marketing strategy to those particular accounts. According to HubSpot statistics, 92 percent of B2B marketers now have an ABM programme.

Digital Research

Healthcare professionals use the internet to look for products, services, and vendors in the same way that you may look for a restaurant near you on Google. According to a recent study, more than half of hospital managers conducted their own product research online. Buyers are researching product features, discovering vendors, and comparing products when shopping online.

Digital Research | Data Marketers Group

B2B healthcare marketers must generate content to fulfil those Google queries as more buyers turn to the internet for knowledge. Marketers have their own digital research tools to help them figure out what potential clients are looking for so they can adjust content accordingly. A solid search engine optimization (SEO) plan includes these. SEO can assist you in appearing at the top of search results, ensuring that your clients find you before your competitors.

Build A Responsive Healthcare Website

A responsive website adjusts to the size of the screen it’s being seen on, so the experience is the same whether you’re using a computer, tablet, phone, or other mobile device. It’s the standard in website design today [FYI: Google has committed to a mobile-first index for all websites, including healthcare websites, starting in September 2020]–but it’s also something search engines check for when crawling any medical website to decide how and where you’ll rank.

Build A Responsive Healthcare Website | Data Marketers Group

Google values user experience and will give preference to competitors that have mobile-friendly websites. In general, responsive webpages are the ideal choice for mobile digital healthcare. Even if you already have a responsive website, make sure that your information and pictures are loading properly (and quickly!) on mobile devices.

Leverage Social Media

Too many hospitals and medical offices rely heavily on organic social media for their digital healthcare marketing strategy. Organic social media refers to posting images, updates, events, and other content directly to Facebook, Twitter, or YouTube, and it’s a viable technique for growing your brand and informing patients about new developments.

Leverage Social Media | Data Marketers Group

However, it should not be your sole social strategy. Paid social media advertising, even if you’re not already connected, is a better way to reach the relevant people who might be looking for your services. Let’s face it: unless they’re already associated with, or better yet, employed by, a local healthcare organization, only a small fraction of people share their posts on social media.

Create Valuable Content

Regardless of how well you manage your lists, your email campaigns will be useless if your messages don’t add value. Instead of pitching your products or services, utilize email marketing in healthcare to deliver information and content that your readers will find useful. If you’re a tax consultant who specializes in the healthcare industry, for example, you might write a blog with industry-specific tax-preparation advice and send it out in your e-newsletter before tax season. Of course, you can use the newsletter’s arrangement to sell your services, but this will only work if the information you present before pushing your services is relevant to readers.

Create Valuable Content | Data Marketers Group

For example, a healthcare attorney may provide a written advisory on new regulations that may affect their clients, as well as advice on how to limit liability. The newsletter may serve as a spark for clients to contact you if they desire extra information or have follow-up questions.

Build A Consistent Brand

Consumers will not purchase items or services from companies they do not know or trust. Consumers will not choose a hospital or care team they are unfamiliar with. Building a strong brand and raising brand awareness can help you lower your overall cost-per-acquisition, so make sure you budget for it.

Consider what makes your health system special, as well as what attracts customers. Is this a high-quality service? Staff that cares? Is this cutting-edge tech? Is there a high level of trust? Create marketing initiatives to raise awareness and promote your brand by focusing on one key aspect that draws patients. One of the most efficient strategies to develop a trustworthy brand image is to promote your hard-won quality achievements.

Final Thoughts

When compared to other industries, healthcare marketing can be challenging; but, if done correctly, it can yield far more rewards than you might imagine. So, in this post, we’ve shown you how B2B is employed in the healthcare industry and 6 keys to increase your healthcare market share. Share with us if you’re still unsure where to begin or need assistance personalizing techniques to your target audience. We enjoy learning about new businesses and exploring the most effective approaches to obtain a greater audience.

How the Trick of Resend Emails Can Work for Your Marketing Campaign | Data Marketers Group

Bring your Business to the utmost Success after the Pandemic

Bring Your Business To The Utmost Success After The Pandemic | Data Marketers Group

A successful business requires one simple thing – Passion – Teresa Collins

Business world changed drastically after 2019. Covid-19 pushed us to follow new normal, social distancing, nationwide lockdown which created a major impact in all kinds of businesses. With the growing new variants of covid 19, we know this pandemic is not ending anytime soon. This created a huge challenge for most of the business to keep their financial wheels up and running. So it was a roller coaster ride till now from adapting, surviving and thriving. What next? Do we need to simply pick up where left off or need to move our business to comfort zone. It’s time to create “New Normal” for sales and success? To answer this question, this discussion is meaningless right now as we’re in a strong position to redefine success and strategies in the new ways.

Here are a few tips for business success during the pandemic:

Hosting Virtual Events:

As social distancing is new normal, customers may continue to be in oscillation about in person shopping. So as a business owner, you must look for various other options to host business events and conference virtually. It is one of the best ways to engage and interact with the customer over a regular interval of time. Virtual events are more accessible for the large number audience and it is effective too. Webinars on topics relevant to your industry and business can involve high profile speakers for clarifying user queries.

Hosting Virtual Events | Data Marketers Group

Wondering how to create a successful virtual event for your business?

  • Review your event and goals efficiently
  • Select your virtual event platform
  • Keep your attendees informed
  • Content for your virtual event must be video conferences, live streams, live chats, webinars & more
  • Engage your attendees
  • Gather their feedbacks quickly
  • Generate social media buzz about virtual events
  • Promote your products, services & sponsors
  • Help your customers understand the importance of virtual networking opportunities

Build Your Customer Relationship:

Build Your Customer Relationship | Data Marketers Group

 Customer is king. Business always relies on its customers to grow and during this pandemic, it is essential for any business to maintain those customers. Customers are spending more time than ever online & started working remotely. So business owners must use this opportunity to collaborate with customers effectively. Social media & email marketing is one of the best ways to stay connected with customers.

Make Strategic Marketing Plan:

Make Strategic Marketing Plan | Data Marketers Group

Every pound matters when everything is sticking to a new normal. All your marketing efforts must be targeted         and data driven to provide the best result. With the advanced tools & technics, it is possible to integrate your entire communication channels and gain useful insights out of it. If you are a small business owner, it is a good idea to get help from the consultant or hiring agencies that can analyze and boost your profile across all social media platforms. Effective marketing plan begins by knowing your customers.

Boost Your Social Media Presence:

Boost Your Social Media Presence | Data Marketers Group

Social media is a boon for small and mid-sized organization during pandemic. 21st century paved ideal way to engage with audiences. Make sure you identify & choose your communication channel effectively. Common social media platforms are Facebook, Instagram, Twitter, YouTube, LinkedIn & more to promote your products & services without any geographical barrier. The beauty of using such social media channel can help to re-promote your business content & drive people towards you. Social media is a powerful tool to trend in the digital world. Social media presence refers to the visibility a brand & connects with the community in a hassle free manner.

How to improve your social media presence:

  • Engage your audience
  • Manage your community
  • Stay active & be consistent
  • Stick your brand & emotion
  • Track your competitors
  • Measure your engagement ratio
  • Leverage trends
  • Post buzzy content
  • Promote your post based on aligned with current events
  • Listen to your audience
  • Optimize your profiles for SEO & SMO
  • Use tools to measure social media insights
  • Embrace new features of each channel
  • Understand your customer needs
  • Include your icons in the website
  • Build & Integrate social media strategy
  • Use hash tags often
  • Tackle your customer complaints effectively
  • Optimize your accounts for engagement

Get Deep Into Data:

There is a great saying for any successful business it is important to turn data into information and information into insights. From the anomalies we can understand data is both granular and high frequency to analyze emerging patterns. Due to covid 19 outbreak, there is different shift in everyone’s interest. Collecting this type of data helps to study behavioural pattern of target audience. With the proper data in hand you must reconfigure your business model based on demand & supply. Ask basic questions to create & deliver the best result.  

Take Your Business Online:

Take Your Business Online | Data Marketers Group

With the transformation of business from offline to online, many retailors want to boost their success. Before taking it online, do much needed keyword research which helps you to stay ahead of your competitors. With the help of search engine optimization and right key word selection you can drive targeted buyers to your website. Other than this pay per click is one of the most trusted and easiest ways to get organic traffic your brand new website.

Advantages of digital transformation:

  • Improved efficiency
  • Improved productivity
  • Better resource management
  • Resilient to change
  • Improved customer engagement
  • Improved responsiveness
  • Innovation in creating new opportunities
  • Improved revenue
  • Data driven customer insights:

Opting to Direct to Consumer Model:

Too many hospitals and medical offices rely heavily on organic social media for their digital healthcare marketing strategy. Organic social media refers to posting images, updates, events, and other content directly to Facebook, Twitter, or YouTube, and it’s a viable technique for growing your brand and informing patients about new developments.

If you observe closely, you will find crop of small business are due to business to consumer (B2C model). So we can understand roughly 80% of the businesses directly sell to consumers. Wondering what they will be selling. To keep it simple, it can be anything you imagine. Say thanks to transformation of the global digital infrastructure which supports everything from pick up of goods to delivery through various online platforms & services.

Say YES to collaboration & partner programs:

Working with top influential experts & SMEs helped many businesses to survive the pandemic. And more importantly, many small business owners collaborated with other businesses to create stability & supported each other to rise together. Partnering or collaborating with other business can improve your brand value & expands your customer base. Covid 19 pandemic helped many small businesses to know & understand the importance of utilizing growing opportunities.

Implement Covid 19 safety measure:

Most simple & essential thing to be taken care during this pandemic is implementing covid-19 safety measure. Familiarize yourself with all relevant protocols and guidelines as an important priority. Build a genuine safety net and be ready to face post crisis strategy.

Adopt best fit hybrid model:

Hybrid model is one of the important adoptions to survive in pandemic. Having a business model which mix traditional and non-traditional methods for product sale is highly valued. With the improved competition & accommodation, pandemic have made all business types to adopt hybrid business model. This model acts as game changers as they promote collaboration & generate more quality leads.

Don’t make assumption about your market:

It terms of market mood and sentiment should be carefully observed because of long term ramification.  As a business, you shouldn’t wait for changes before proceeding with your plan. It is obvious that every business should able to discover new shifts in market & understand buyer’s persona.

Implement short term changes until the situation becomes normal:

A brand always refers to the company how people connect with it. So it is because mandatory for business to connect with every customer aspect of business & grow together. From employees to customers it becomes your responsibility to create a more positive impression.

Wrapping Up:

We all know life is uncertain. Many businesses started to operate with social distance. Big congratulation if you’re one among them. It’s okay if you’re not one among them. Nothing wrong in thinking about how companies can adapt to the changing needs of consumers.

Top 5 Facebook Tricks Every B2B Marketers Must Know | Data Marketers Group

Top 5 Facebook Tricks Every B2B Marketers Must Know

Top 5 Facebook Tricks Every B2B Marketers Must Know | Data Marketers Group

Facebook is one of the most popular communication and interaction platforms on the internet. As a marketer, you may develop your own business page and engage with potential consumers and followers. The typical types of posts are quality content, video posts, and the conventional organic post. Aside from that, Facebook allows you to pay to market your products or services. Keywords, interest signals, demographic data, and other methods can be used to target a certain audience. You may also create a custom target audience on Facebook to retarget people who have already visited your website or app.

However, there are still a variety of techniques to capture your target audience’s attention and communicate your message. All you’ll need are a few simple approaches, such as creating a variety of content genres and publishing very short videos. By embracing a new approach, you can ensure that your Facebook marketing efforts are just as viable in the coming year. We’ll go through five Facebook tips that are currently working well in this article. We’ll go through how to get started with them as well. Let’s get this party started!

• Post Original and Fresh Content

Post Original and Fresh Content | Data Marketers Group

Everyone understands that content is king. If you have a company page or group, share original and new material. Make absolutely sure your content provides genuine value to your audience. Provide useful information to your audience, make them laugh, or inspire them by sharing something inspirational. Update your status on a regular basis so that your audience becomes familiar with your brand and product line. The world’s most popular social media platform wants its members to manage their companies entirely within Facebook. As a result, any modifications in new products or services you provide should be communicated to your customers.

To boost organic reach for your post, don’t forget to include keywords or hashtags in each post, as well as an accurate description of each position. Using a location-based post, optimize your Facebook posts that focus on local awareness. Make it a habit to routinely generate and share fresh, engaging, and relevant material. Use more visual content (videos and photographs) in your posts to enhance engagement, sharing, and visibility on Facebook. Uploading high-quality movies will aid in the development of a professional image for your company.

• Know How to Make a Post Go Viral

More reach and engagement on your business page, group, or profile can be achieved by posting something viral. While there is no magic formula for making a post that will ‘go viral’ or garner a lot of attention, there are some factors that will help. It will supply you with no less than excellent results if you can write a post that people share with their friends and family.

Know How To Make Post Go Viral | Data Marketers Group

To make your post promo viral and gain new followers for any business, utilize a captivating idea such as a hilarious image or an interesting video. It’s especially effective if you use this strategy around holidays, national events, or shortly after making major announcements like discounts or new products. The best thing about high-engagement posts is that they allow you to gain new clients for no cost. Also, you can observe that your engagement rate will be higher than usual, as well as your follower growth rate, both of which will help you expand your Facebook reach.

• Add a CTA to All of Your Posts

Another effective way to enhance interaction on your business page is to include a CTA or “call-to-action” in your postings. This function allows you to highlight a certain button to direct all followers’ attention to that link or offer. According to a Facebook statement, CTAs can help businesses increase overall post reach by 22%, with favorable results on other metrics.

Add A CTA To All Of Your Posts | Data Marketers Group

As a result, including call-to-action buttons will help you attract more attention from existing and new followers as they see what they should do next, which will bring them to your website or wherever else you want them to go. Make sure that your CTA or call-to-action buttons aren’t too invasive so that users aren’t upset instead of being directed to the action that your business wants them to take.

• Use Facebook Pixel Technology

The Facebook Pixel is a piece of code that you can embed in your website or app to track user behavior and serve targeted adverts through your Facebook business page. It allows you to create bespoke audiences for retargeting people who have previously visited your website.

Use Facebook Pixel Technology | Data Marketers Group

Understanding how Facebook Pixel technology can measure customer behavior on your business page is critical for social media marketers. You can also retarget those who have already visited your website to enhance your brand’s likes and engagement. It’s one of the most effective Facebook marketing tactics for growing your business and increasing sales and earnings.

• Update Your Business Page Template

It’s essential to have the proper kind of business profile on Facebook if you want to get the most out of it. It’s no longer sufficient to just open a company account and begin posting. You’ll also want to optimize your account properly. Facebook does, in fact, provide a number of templates for company pages. These templates have a number of elements that are intended to assist marketers in showcasing material in a way that is consistent with their company objectives. They will also rank the most important information about your company automatically.

Update Your Business Page Template | Data Marketers Group

A charity page, for example, might place a strong emphasis on a ‘donate’ button or a link to an external fundraising. For businesses, e-commerce stores, nonprofits, politicians, services, restaurants, venues, and more, there are several templates accessible. Simply go to the Page Settings tab of your Facebook business profile to use this feature. You’ll be able to choose the template that best suits your company’s demands, as well as fully personalize it.

Bottom Line

Despite the fact that several other social media platforms have reached the market, Facebook remains the undisputed leader. You can build a seamless brand experience for your customers and expand your business to the next level by leveraging its existing and planned capabilities.

The Facebook marketing tips listed above will greatly assist you in increasing engagement on your business page, as well as sales and money for your company. So don’t forget to try out these advanced tactics in the near future for better and more productive outcomes, and let us know how it goes or if you need assistance.

How To Reach IT Buyers Across Industries | Data Marketers Group

How To Reach IT Buyers Across Industries?

How To Reach IT Buyers Across Industries | Data Marketers Group

It’s no secret that decision-makers in the technology industry are under pressure to accomplish more with less. They want relevant, impactful content to help them make the best decision possible, especially since 8 out of 10 tech buyers say finding enough high-quality, trusted information on major enterprise IT products and services to make an informed purchase decision is “somewhat challenging” (45 percent) or “extremely challenging” (36 percent) according to a recent survey. This is a real concern.

So, how and when should tech companies distribute that content, and how can you inform?

Traditional lead generation methods (such as cold calling or buying leads) are in the rear view as the roadmap for identifying, nurturing, and converting prospective technology buyers evolves so quickly. Targeting today’s tech decision-makers with the appropriate content at the right time to accelerate the sales cycle and help them arrive at their destination more rapidly is the new route to success for tech marketers.

Lead generation is the top marketing goal for 86 percent of tech marketers. When they come upon a gated piece of content, however, not all technological decision-makers are ready to communicate. Many people abandon the form or even fill it out incorrectly. This necessitates the development of buyer relationships.


To effectively nurture buyers, you must reach them at the right time with targeted, timed marketing that engages, informs, and persuades them. When you market to tech consumers, you’re also helping to support the educational process and earning the right to put a gated piece of content in front of them when they’re ready. It’s crucial to be able to show and adjust content to a client’s activities. It allows IT marketers to meet customers where they are and adjust the marketing stream in real time to their activities.

One approach to do this is to use smart content, which is information that is intelligently adapted to your customers’ needs. It’s simple: a new visitor wants different information than a lead who has already downloaded some of your offers, and a returning customer doesn’t want to be sold to again. You can use smart or dynamic content to prevent giving the same offer to a lead who has already downloaded it, to present industry-specific product information, to elevate content that is more likely to engage a reader, and to delete form queries that the visitor has already completed. Why is this necessary? Because no one, including your customers, enjoys being asked to fill out the same information over and over or being forced to read an offer they’ve previously read.

Marketers may get a good idea of where they stand with customers by looking at KPIs like click-through and conversion rates, web traffic, time on page, downloads, impressions, retweets, shares, followers, likes, and so on. However, the only way to show the full impact of marketing spending is to integrate multiple indicators that correspond to stages in the sales funnel holistically. This is where the emphasis moves from quantity to quality, with a focus on value-adding next-generation KPIs. These are some of them:

What are the best methods to keep ahead of the curve once you have a solid digital foundation in place? We’ll go through four easy — yet highly successful — techniques to boost your internet marketing presence below.

Enhance Your Brand Awareness on LinkedIn

You’re on the correct track if you’ve gained some followers and created some useful contacts. Taking the effort to communicate with fellow industry professionals on a personal level, on the other hand, can be the difference between a follower and a buyer.

Enhance Your Brand Awareness On LinkedIn | Data Marketers Group

Make it a point to participate in important industry discussions, and when you can, take the time to answer questions and offer advice. If you are unable to provide direct assistance but know someone who can, suggest them. Even if these users don’t become leads right away, they’ll remember your readiness to help and be more inclined to come to you in the future with their company. Don’t limit yourself to connecting with optimistic leads; broaden out and connect with the thought leaders, influencers, and journalists you turn to for insight or assistance.

Hone Your PPC Efforts

It’s now easier than ever to develop a successful PPC strategy. It’s not only simple to get started, but it’s also simple to see real results thanks to Google Adwords. However, ensuring that your PPC campaign is continually bringing in new site visits requires ongoing effort; examine your keywords on a regular basis to see what can be improved. Following PPC best practices will improve your chances of getting found by the correct people and ensuring that your money is spent wisely.

Hone Your PPC Efforts | Data Marketers Group

Is it possible to make your keywords more specific? Is it possible to include meaningful negative keywords? Paying for clicks is only useful if you’re appealing to people who will eventually buy from you; including negative keywords would not only help you better attract the right buyers, but it will also save you money, because users will only click on your ads if they’re clearly useful for the company’s needs.

Modernize Your Website

Is your website a true reflection of your brand? Would you be able to discover the information you need quickly and easily if you were a potential buyer looking through your products? Are you providing the finest possible experience for your visitors and, as a result, placing yourself in the best position to convert them into customers?

Modernize Your Website | Data Marketers Group

Fortunately, updating your website does not have to be a time-consuming and inconvenient procedure. Growth Driven Design focuses on gathering data and applying that information to create quick, incremental adjustments that produce measurable outcomes.

Offer Valuable Content

Customers you want to do business with are most likely at different phases of the buying process, and they’re all searching for relevant, immediately actionable information to aid them in their decision-making and purchasing process. Providing educational content in the form of eBooks, blogs, checklists, whitepapers, and other formats demonstrates that you’re a trustworthy, informed industry leader. You may also build up basic forms for customers to fill up with their contact information for content that requires downloading, allowing you to target different consumers at different phases of the buying process.

Offer Valuable Content | Data Marketers Group

In today’s changing IT market, providing meaningful, high-quality content about your software or application is more crucial than ever, as buying managers and designers demand to be able to quickly obtain the information they need. People no longer want to waste any time calling multiple companies; instead, they look for information online — and often on their mobile devices — to self-educate and move through the buyer journey quickly and efficiently.

Final Thoughts

If you want to stay relevant to IT customers, creating a diverse digital marketing plan is more crucial than ever. It may appear difficult at first, but starting with a few simple measures — such as the ones outlined above — may go a long way toward increasing the number of users and purchases. Need some assistance or just want to expand out your marketing strategy a little more? Contact the Data Marketers Group team, and we’ll work with you to develop a customized marketing strategy that’s tailored to you and your objectives.

Why Data Verification Matters In The Business World | Data Marketers Group

Why Data Verification Matters in the Business World?

Why Data Verification Matters In The Business World | Data Marketers Group

No data is clean, but most is useful- Dean Abbott

One of the common business goals of any business is to maintain a clean database. For companies that look to grow, this is success mantra. Having a reliable customer database can be one of the most valuable assets to a business. It guarantees business growth & success. Validating & growing your data with right strategy plays crucial role in business.

A report from Experian’s Global Data Management shows 95% of the C-level executives believe data is an integral part of their business. Data is a significant asset of every company. But if you think all data is valuable then you’re wrong.  Collecting data seem to be a tough job, but actually maintaining high standards of data quality helps to grow your business.

In this blog we will be discussing the importance of verification & validation of data. We will be covering why data quality plays a key role in the marketing world.

Data Quality:

Data Quality | Data Marketers Group

From a layman’s point of view, data quality measures how well data serve its intended purpose with its accuracy & relevancy. For all high quality data, we are referring to the data & its result which will be empowered, informed to make data driven decision for running the business smoothly. Data helps to understand & improve business by effective utilization of time & money.

Importance of data verification has been realized more in the global panademic.  When 35% of the lead data submitted via forms are defective, data validation services have become one of the important tools for every business. This ensures data is always clean, accurate & reliable.

Data Validation:

Data Validation | Data Marketers Group

Data handling includes collecting information, analyzing data or presenting details to stockholders. It is considered as one of the essential part of data handling task. Though data validation is a critical step in any data workflow, it is skipped in most the cases. It is a common myth that data validation slows down the pace of work, but actually its outcome is commendable.  With the advent of various automated validation processes, proper validation workflow can be implemented.

Have you ever wondered why data verification?

Data verification is integral part of any project. And it is one of the key activity why companies dependent on outsourcing. Based on budget and business partner’s data verification services comes in. Generally, data verification service providers let you to be assured of documents. They examine the data consistently over a regular interval of time. While validating data inputs, the team should validate corresponding values as well. Along with data & values, the data model must be evaluated.

Data Verification:

Data Verification | Data Marketers Group

The process of checking various categories of data for its completeness, accuracy & consistency against a trusted source is referred as Data Verification. As global pandemic hit us hard, the biggest challenges for IT, sales & the marketing department of the organization is providing the best better customer experience & service. With verified customer contact data, any organization can do better in analyzing customer behaviour to offer personalize offerings. Along with data verification process data enrichment can also enhance its usefulness. A customer database is one of the valuable assets a business possesses. There are two types of data verification. They are full & sample verification. In first one all data checked for its accuracy while in the latter one small sample of data. When data are verified we can review everything from spelling errors to inappropriate numbers. Every business must understand small percentages of outdated or erroneous data can negative effect on marketing & sales campaign. On the other hand, if data are verified accurately it can provide you the following benefits.

  • Reduces time spent on prospecting
  • Shortened sales cycle
  • Can segment customers
  • Reduces time spent on time & resources
  • Improved campaign engagement
  • Improved Campaign ROI
  • Increases employee morale

Steps in Data Verification:

Identify the data Sample:

When you‘ve large amount of data you must check the sample of data rather than investing time on the entire data set. You need check the amount of data sample and allowed the error rate to ensure success.

Verify the database:

Before migrating or moving data, you must ensure all necessary data exist in the provided database. First & foremost, we must determine unique number of records for source & destination data fields.

Determine data format:

Analyze & determine the overall state of the data & what changes must be done on the source & target scheme. This ensures the data you use is correct, consistent & most valuable assets for the business.

Here are top benefits of data verification services:

Boosts Profits:  

If a company strives to verify data internally, lots of efforts, time & money should be invested. Core function can be affected if lots of time spent on data verification. Delegating this task to a third party can help to improve your profits drastically. If a large amount of information is managed & well organized data verification is a quite easy job.

Reduces TCO:

Hiring or outsourcing call centre services ensure huge cost reduction for an organization. All saved money can be used for the betterment of the organizations products, services & core business function. By doing this you can stay assured of the credibility of the business process & it directly reduces the total cost of ownership.

Satisfied customers:  

Satisfying different segment of customer is a tough & tedious process. Hence it is better to avail the best services from the reputed organization. Hiring best outsources services or establishing best business collaboration can be effective & productive.

Quick Turn around Time: outsourcing enables to use dedication resources for verification & validation. Though in-house resources can be used, having additional responsibilities may delay the process. With the third party services you can expect an accurate result for your business.

Better Business decision:

With more accurate, reliable & trustworthy data you can make meaningful decisions for business which leads to better customer acquisition. In any business everyone from c-level executives to customer facing employees should make a decision on a day to day basis. And these decisions play a key role in taking the business to next level.

Importance of data driven decision making in business:

Importance Of Data Driven Decision | Data Marketers Group

The process of using data to make an informed decision is often referred as Data Driven Decision Making. In the internet era with modern analytics tools & interactive dashboards best strategies can be rolled out with collected data. Data based decision making provides real time insights & predication to optimize different business strategies for the business.

Benefits of data validation in business:

  • Defines business objective clearly
  • Helps to find trends and patterns
  • Presents data in a smart way
  • Improves your data driven business decision
  • Increases profit
  • Reduces cost
  • High level of customer satisfaction
  • Increased productivity

Wrapping up:

Making business effective in the internet era is tough & challenging. With right data verification process, you can investigate the business to idea areas to be improved & improve sales. Data Marketers Group being pioneer in the email database service offers high quality data verification services.

Top Marketing Trends You Need To Aware In 2022 | Data Marketers Group

Top Marketing Trends You Need To Aware in 2022

Top Marketing Trends You Need To Aware In 2022 | Data Marketers Group

If there’s anything that COVID-19 outbreak has taught marketers in past 2 years, it’s that having a strong internet presence is crucial. A website is no longer a choice, but rather a must. Your marketing strategy must adapt to the digital shift in order to be relevant in 2022. This post will look at the ten most prominent marketing trends to consider in order to future-proof your company in 2022.

Video Marketing

Short-form content is on the rise, and it shows no evidence of sign of slowing down. Some of the most popular video-based content channels today include Instagram Reels, TikTok, and YouTube Shorts. They are more effective at capturing attention and generating engagement than other types of content.

Video Marketing | Data Marketers Group

In 2022, we’ll see more videos employed in a variety of marketing campaigns. In addition, video content will be included in more email marketing campaigns, websites, and advertising formats. The data analytics that are utilized to track video performance will improve. More companies will spend in video advertising as a result of improved tracking technologies.

Virtual Reality (VR) and Augmented Reality (AR)

Virtual Reality (VR) and Augmented Reality (AR) are two marketing trends that will be seen not only in 2022, but for years to come (AR). These technologies will start to be employed to advertise items and services, forever altering marketing. To begin, what is the difference between virtual reality and augmented reality? VR is a computer-generated reality that generates a three-dimensional fantasy world. VR glasses immerse users in a new universe, allowing them to interact with objects with their hands.

Virtual Reality And Augmented Reality | Data Marketers Group

AR, on the other hand, is based on the current real-world context but overlays elements from another universe. Users connect through phone or tablet to interact with the added on dimension in augmented reality. 360-degree marketing is another term for virtual reality and augmented reality. This sort of marketing is used by businesses to boost buyer awareness and purchase decisions. TOMS Shoes, TopShop, Oreo, Sephora, and IKEA are just a few of the many brands available who have already successfully using these technologies for marketing purposes.

Conversational Marketing

Conversational marketing is a strategy for improving customer experience and sales by interacting with your audience one-on-one. Live chat, chatbots, voice assistants, and other methods can be used to have these conversations. Personalization will be a crucial component in successfully implementing this marketing trend. More AI-powered automation will result in conversions depending on a user’s previous interactions with a company.

Conversational Marketing | Data Marketers Group

We’ll witness more conversational marketing in 2022 as digital marketing trends grow, owing to its positive business impact. With better customer communication, your company may shorten the sales cycle and boost the marketing funnel dramatically.

Personalized Marketing

Personalized marketing’s major purpose is to connect customers by engaging with them and treating them as individuals.’ Product recommendations, targeted emails, and tailored video messaging are all examples of personalized marketing.

Personalized Marketing | Data Marketers Group

Marketers may now dig into data with the help of data science and artificial intelligence to uncover what customers actually desire. Personalized marketing creates a genuine bond between a company and its clients. Artificial Intelligence combined with data and insights gathered from social media and other sources can help marketers give their campaigns a hyper-personalized feel.

AI-Based Automation

Artificial Intelligence has come a long way in the last few years, and we’ve all seen a big increase in the number of organizations that use AI-powered solutions.

AI Based Automation | Data Marketers Group

AI is assisting brands in a whole new way in terms of marketing and client targeting. AI plays a significant part in marketing, assisting marketers in automating 99 percent of the process, from sending automatic sequenced emails to connecting one platform to another. Furthermore, data collecting and analysis using technologies like as data science and AI has been a boon, allowing for hyper-personalization of client experiences.

Mobile Optimization

Mobile Optimization | Data Marketers Group

Because the majority of your clients use mobile phones to explore, it goes without saying that you should optimize your apps and websites for them. In any case, here are some mobile-friendly website tips:

  • Remove redundant scripts and reduce page elements that take too long to load.
  • Stay away from flash animation. It slows things down and may not be compatible with all devices.
  • Use pop-ups selectively and compress all media before publishing.

Influencer Marketing

Influencer marketing was unknown a few years ago, but it is now one of the most popular marketing strategies. Influencer marketing entails gaining the assistance of persons who have the ability to influence their users’ purchasing decisions.

Influencer Marketing | Data Marketers Group

Micro-influencer marketing is a relatively new notion on the market. Micro-influencer marketing is a very different technique that is usually more successful in reaching those folks. In micro-influencer marketing, we target influencers with a small audience but a high interaction rate, making it easier to locate people who will be interested in purchasing your products or services.

Omni channel Marketing

Although omni channel marketing may appear outdated these days, it will still be vital in 2022. Marketing your product, services, and information across numerous platforms (such as social media, emails, and blogs) allows you to interact with your audience on a more personal level. You can provide a better user experience and a consistent brand message with Omni channel marketing, which encourages customers to take action.

Omni Channel Marketing | Data Marketers Group

According to studies, firms that use three or more channels can get fantastic benefits such as an increase of up to 18.96 percent in engagement, a 250 percent increase in purchase frequency, and a stunning 90 percent increase in customer retention.

Social Media Marketing

Recently, we’ve noticed an increase in the number of firms using video and content marketing, particularly on social media. We even witnessed a slew of amusing trends that proved to be really advantageous to brands in terms of attracting attention. All of this was accomplished through the use of social media marketing. It’s relatively simple to go viral on social media.

Social Media Marketing | Data Marketers Group

But it’s not about going viral for the sake of it; it’s about cultivating a community of engaged and committed fans and followers. Social media marketing may be quite beneficial in terms of establishing and growing your brand among Millenials. In addition, your fans will be able to directly contact with you and express their thoughts on your businesses.

Final Thoughts!

Every year, new technology and trends emerge in the industry, and marketers must stay current in order to execute our marketing strategies effectively. Algorithms and technologies like machine learning aided this. Digital marketing is a dynamic industry that evolves with the needs of its clients. Your marketing strategy should be original and inventive in light of the changes in the digital marketing sector.

Creating An Effective Customer Journey Map From Scratch | Data Marketers Group

Creating An Effective Customer Journey Map From Scratch

Creating An Effective Customer Journey Map From Scratch | Data Marketers Group

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them preferably in unexpected and helpful ways- Richard Branson

With increasing digital transformation in the past decade, customers have gone a big step from receiving information to empowered decision makers. Customers are heart & soul of any business. Mapping their requirements & preferences can help B2B marketers to promote their products & services. This proportionally improves customer loyalty along with brand visibility. Promoting more customers is a centric way of doing way of business. In the recent covid 19 pandemic has brought tremendous change in the way we do business, thus getting into the minds of business can be little challenging. But once you figured out what they want, buying for trends & preferences can be easily sorted out.

Having ever wondered why customers just close the tab after spending a long time in browsing or adding certain products to their cart. In other words, the customer takes several steps to get from point A to point B when it should take only one. Root analysis will conclude you don’t have a clear understanding of the customer’s journey to purchase your products & services.

What is Customer Journey?

What Is Customer Journey | Data Marketers Group

The customer interaction in order to achieve a goal is often referred as customer journey. With the advent of internet & other social media apps today’s customers has a high probability to connect with brands that tricky business. And most importantly, there are many steps involved in gaining awareness via social media platform to receiving thank you mail for the purchase. Though there are many perspectives, the best way to understand the journey of your customers is by asking them what exactly they need.

This blog is all about creating an efficient & a smooth transition of customer journey & how to build an everlasting business relationship.   

What is Customer Journey Map?

Customer Journey Map | Data Marketers Group

A visual representation of the process when a prospect or customer undergoes to achieve company goal is referred as Customer Journey Map. The ultimate aim of the customer journey map may differ from company to company. It may be making purchases, signing up for a newsletter, loyalty program or all.  With this detailed customer journey map you’ll get a better understanding of what factors can be motivating for customers to achieve the your business goals.

Here key take away is not understanding of customer journey along. The best way is to visualize this entire complicated journey through the diagram. This paves way to design an efficient customer journey map.

Understanding Customer Journey Mapping:

Visualizing & mapping out the actions taken by customers while interacting with a business in order to achieve business goal is termed as customer journey mapping. In simple term combining comprehensive visual treat that describes a typical customer experience with your business. By understanding this relationship, you can create a more effective process for customer journey.

Customer journey is not always linear journey, it may be a multi-channel journey. This makes customer journey mapping difficult to accurately predict & visualize. Hence savvy business leaders use varieties of methods to represent the customer journey from excel spreadsheet to PowerPoint. For any customer journey mapping, you need to collect data from your customer & prospects as a first & foremost step. This process may be expensive, but it is worth investing.

A customer journey mapping is a significant milestone in the customer journey. With well research path draft your business intends for a customer to reach your goals. This is the blog we will be discussing about factors that are included in the customer journey map. They are

  • The Buying process
  • User Actions
  • Emotions
  • Pain Points
  • Solutions

These are the elements of customer journey that describes each stage in the buying process. These elements provide various potential ways to achieve the goal. If a customer can form an opinion of your business then it is often referred as touchpoint in the customer journey.  Touch point comes into place when business, then comes in direct contact with potential or existing customers. There are different kinds of touch points that help to uncover the journey of opportunities revolve around the buying journey.

Steps Involved In Creating A Customer Journey Map | Data Marketers Group

Steps involved in creating a Customer Journey Map:

  • Set Clear Objectives
  • Profile Your Buyer Persona
  • Define Your Goals
  • Highlight Your Target Customers
  • List Out All Touchpoints
  • Connect The Elements You Want To Show
  • Determine The Resources
  • Make Changes According To The Customer Journey

Setting Up Clear Objectives:

Setting Up Clear Objectives | Data Marketers Group

Before you conclude into creating a map, you need make yourself in first place. Ask yourself what are the goals that directing customer Journey map. What goals can be directly mapped & specifically about? And entire conversation about based on experience. By answering all the questions, you can create a buyer persona. Customers with all demographics & psychographics gives complete details about your average customers.

Buyer Persona:

Learning about buyer persona is all about conducting good research. Get complete feedback about customers based on questionnaires & user testing. Here the most important thing is to connect with actual customers & prospects.

Buyer Persona | Data Marketers Group

Here are few samples of questions to check with customers to understand buyer persona.

  • How did you hear about a company?
  • What attracted you the most in the company?
  • List the problems you would like to solve?
  • List out the goals you want to achieve with our company?
  • Have you ever made purchases with our company?
  • On a scale of 1 to 10, how easy it is to navigate your website?
  • How was our customer support? Rate on the scale of 1 to 10
  • Conduct Interviews
  • Conduct email service
  • Monitor or track user reviews all over social media
  • Leverage web analytics

Highlight Your Target Customers

Highlight Your Target Customers | Data Marketers Group

From the above step once you learn about different customer persona, you need to narrow down the focus on one or two of them. With marketing dashboard compare list of customer persona that is engaging for your business for the first time. From the list of research customer personas find out the best fit for your journey map.

List Out The Touchpoint:

Touch points are common medium or place through with all your customers interact with you. Based on the research you should list out the list of all touch points your customers or prospects currently using. This gives clear actions of what actions your customers are performing. Understanding the touchpoint is a tool that helps you to understand the objective of business & customer journey. There are many ways in which customers can cross you online apart from the website. They include social channels, paid ads, email marketing & third party review.

Determine The Resources:

Any customer journey would touch every part of your business. Highlight all the resources that create customer experience. It is important to make use of all resources you have that improves customer journey. With the help of many customer service tools accurately predict & manage every customer demand.

Benefits of Customer Journey Mapping:

Benefits OF Customer Journey Mapping | Data Marketers Group
  • Proper channel optimization
  • Increased customer engagement
  • Eliminates ineffective touch points
  • Improves customer focus
  • Target customer persona based on a marketing campaign
  • Target customers based on relevancy
  • Improves employee accountability
  • Helps to achieve realistic goals

Why Customer Journey Mapping Is Important?

Customer Journey mapping is one of the strategic approach to understand better customer expectation & crucial for optimizing & providing a better customer experience. With the growing trends in sales & marketing it is important for small & mid-sized business to have a customer journey as for large companies. An important aspect of the customer experience is buyer’s journey personalization. With the strong subject matter expertise, it is possible to create personalized experience across all the touchpoint.

  • Optimize customer on boarding process
  • Understanding of better customer persona & move persona from prospect to the buying stage
  • Connecting dots & creating a logical order for buyers journey

 

The better you understand customer expectation, more tailor the customer experience.

Importance of customer mapping journey to enable Omni channel marketing:

With improved tools in marketing & customer service efforts highly personalized experience can be delivered to customers. This kind of combined approach is called as omnichannel marketing & customer service. Customer journey mapping plays a critical role in marketing & helps marketers to target prospects across different touch points. Omni channel marketing is often supported by omni channel customer service, where a customer can receive support across any channel to offer the best experience & resolve issues instantly.

Conclusion:

With the growing demand to collect customer data, you have all the right information for customer journey mapping. Hope with the help of this blog now you exactly know how to start arranging information in a visually appealing manner. Without an essential understanding of your customer & needs it is impossible to improve the customer journey. Hence, make sure you reach out the target audience to understand how they make decision & improve the business customer experience. Reach out to Data Marketers Group for effective customer journey mapping strategy.