How Can You Make the Most Out of a Purchased Email List?

A lot many organisations even today continue to purchase email lists, with a hope that a well written email blasts can lead with a good amount of return of investment. No matter how you cut it buying a list and sending a mass email is still considered to be a spam. So, if you are still willing to buy an email list especially by using HubSpot, then it is important that you read the rest of the article. The person you are trying to send an email, has never ever given you the permission to market your products and services to them. You are interrupting and hoping that you will be able to put some interest in them, and they turn out to react in some or the other way.

So, a purchased email list can benefit your business in many ways. Despite of the various factors that you might have come across or heard, buying an email lists is still a valid and a cost-effective way of scaling your products and services. The problem arises with the way the marketers turn out to handle the entire process and not the idea of an unsolicited email itself. Through the blog post today we would be discussing the various benefits of a purchased email lists and how it will turn out to maximize the ROI. This post will also clear the air on the subject of cold email lists giving you a clear understanding on this highly controversial subject. Having an email lists purchased is not always a bad idea and here are the reasons why.

Scaleability: This one is believed to be an eye opener and this is why it has been mentioned first. Inbound marketing is not just fun but is even effective as it helps you generate some of the warmest B2B leads that you could ever imagine. A purchased email lists creates an opportunity for you to reach hundreds and thousands of new leads in just one night.  Of course, these contacts will have to be nurtured in the right way before being used but the future lead generation potential is massive. And when the funnel runs dry, all you need to do here is purchase more and more industry leads in order to keep your pipeline topped up.

Targeting Industry Related Contacts: A really good database can let you targets the industry-based contacts at ease. So, this turns out to become a crucial aspect that should not be overlooked no matter what. The marketers at times get caught with the email addresses and are left with nothing more than this. Having a list of 5000 customers in your industry is something that is much more powerful to your business rather than the 50000 random email contacts.

Speed and Time Savings: Perhaps one of the major reasons of why you should be purchasing an email is the speed and scalability of the strategy. Even if you have a healthy amount of organic traffic that has been coming into your website, inbound marketing to this can take an absurd amount of time just generate some amount of traffic for your website.

Reaching brand new audience: Not every one keeps up with the latest trends in their industry. And it seems like your perfect customers are aware of all the various other options, and have done all the research about you and your competitors. But let me tell you some of your customers might not even be aware of the fact that you are even existing. A purchased email lists can show your business to all those customers who are not aware about it. And through the purchased lists you suddenly become a part of the conversations discussing the various solutions for their business. And when you know the biggest challenge your target personas face the outbound marketing efforts and you will be able to generate quality leads from your cold list.

If the email marketing contacts are not working out well for you, I would suggest you to email services that allow you to have a purchased list. Through this you can ensure that the deliverability happens in the right manner. After this its just talking to your target buyers in such a way that would inspire him in taking some action.

Buy a list or create one? Which is more profitable

Nothing is much more important than the success of your email list than the list of your subscribers. The success of your campaign depends on the on having an integrated and engaged lists. Like all the others I am sure that you might be tempted to accelerate your building efforts by buying an email an email list, but buying an email list will actually lead you with poor results and possibly even damage your reputation for a long time. Buying an email list leads is something like breaking the golden rule. And I am sure that you hate it when an isolated email comes into your box, as this just leads to clutter and distracts you from the other emails that you wish to read. In short when you don’t like it how can you expect the subscribers to do so. Given here are some reasons why purchasing an email lists are a big no to email marketing. Let’s have a look at them in detail.

Invading the inboxes of the strangers: Remember that you are sending email campaign to people. And you design your campaigns in such a way that the person is able to read, and adds a call to action button encouraging your readers to click and convert. If you have someone who wishes not to hear from you and still receive an email from your side into their inbox, they will then just delete it and mark it as a spam especially when they don’t know who you are. Forcing your way into someone inbox without their permission is like showing up to a dinner part that is hosted by someone else and your uninvited. This is in no manner the best way of beginning any relationship with your customer.

Too many bounces: Since most of the email addresses on the purchased lists are old, many of these contacts will not be active and anything that is sent to them will bounce back as undeliverable. Typically, a bounce rate between 2% is optimal but if over goes more than 5% then there is definetly some problem with the list that you have been using. Even if there are any active emails on the list, they are very likely to delete the emails without even having a look at them. Even worse they will just mark your email as a spam and you will be on your way to bad reputation.

Email Service Providers Won’t allow Purchased Lists: First of all, as long as you are a reputable email service provider, let me tell you that you will not be able to purchase an email list. Most email service providers even do ask whether or not your email list has been opted in, in short, the ones who are on the list have opted into specifically receive emails from your company. Some of the Email Service providers will ask their list members to opt in as well as doubt in.

Bad Addresses Bad Delivery Date: A purchased list is likely to have contacts that have poor quality. And of all the addresses that are still active, most turn out to be on hold as its unlikely that they are being used much if at all. When you send an email from the purchased list having full of unused contacts, you will see high bounce rates and the over all campaign statistics will turn out to be underwhelming since the majority of the list is undeliverable. Also, one of the things that can turn out to happen with the old addresses is that they turn out to become spam traps or honey spots. And these are email addresses used specifically to find people who are using questionable lists and cause a serious damage to your sending reputation.

There are many other reasons as to why you should never ever buy an email list. Instead you can always invest time and grow your email list rather than buying one. Though buying a list may seem to be a quick fix but in long run you may lose money and damage your entire reputation. If you wish that your email should be read then make sure that your lists are opted in and have been growing in the right away. Remember the time spent in creating an email list will pay you off when a high performing list of people who actually can’t wait to read your emails.

Are you taking care of your customer Data?

In the data driven world, the data of the customers has turned out to become the most important for businesses who wish to rapidly evolve around the expectations of their clients and customers. We do have studies that have shown us how businesses have failed to safeguard the data of their clients and customers, leading to an epidemic of the data theft. In one of the studies conducted researchers showed that more than 21 major data breaches by the global enterprise companies turned out to affect hundreds and millions of their customers.

It is of no surprise that there has been an increase focus of the government when it comes to the corporate data security. Different countries will have different frame works. Say for example in a country like Canada you will get to see PIPEDA and CASL and GDPR in EU. The provisions in these regulations turn out to vary from one and another, though they have some common themes like in the following:

  • The organizations need to obtain a clear and informed consent before they go ahead and collect and use their personal information.
  • Organizations that have been collecting the data of their customers and have been using them for their business purpose, need to have well designed policies on how the employees are permitted to utilize and handle the data of the customers and how it has to be stored.
  • All the methods being used in data collection should adhere to the pertinent regulations.
  • The companies will have to disclose when there is a breach of customer data.

While these are regulations that currently turn out to exist as an inconsistent patch of work, and the companies should only expect more of consistent data regulations and stronger penalties. But apart from the mere compliance of the law it is important to understand why the companies need to protect their customer data.

Why do you need to care about protecting your customer data?

We all know that actions speak louder than words. And taking measures to have your data protected will ensure if there is a future data breach, then the damage to your data will be mitigated. Even when the customer data base breaches are caused by the third-party vendors then your customers will hold you accountable.

It is always better to take steps in order to be more compliant with the regulations of data usage, rather than further down the road when you might actually turn out to face harsh penalties for failing to safeguard the customer information. Data breaches even today come with a host of anticipated costs. And beyond the costs of the low business and the lost customers there are a few varieties of expenses that you often fail to consider.

Say for example then additional costs incurred by the data breach response, the promotional costs in order to improve the customer relations, hiring investigators outside along with the data security experts in order to ensure that the breach does not turn out to happen again.

What has to be done to protect your customer data?

  1. Researching new vendors thoroughly: If your data breach turns out to happen as a result of the bad practices, the onus here is still on you because your customers trusted that you have kept their information safe. In short having a background check done, getting references, and then investigatingwhat are the data safety practices a potential vendor has in place.
  2. Doing a data audit: In order to have your plan really very effective, it is important for you to do a complete audit of your data collection practices along with the data storage, along with the inventory of data that you have in file. It is also important for you to understand what types of data you need to collect, where is it stored and what protections do you actually need to have around that data.

To conclude:

It is important enough to understand that using the collected data base of your customers increases the risks of exposure, especially when the data is being transmitted from one individual to the other or within the other parts of the organization. While making a data security plan it is important that you examine the various levels of your organization in order to understand and know how the information gets exchanged within your organization.

What is GDPR? And How Does It Protect Your Data

What is GDPR? And How Does It Protect Your Data!

In this modern era, the internet has dramatically changed the way we communicate with each other and how we handle our daily tasks. We send emails, we share documents, we pay bills and we purchase goods by entering all our personal details in online without giving a second thought. Have you ever wondered how much personal data you have shared till date? Or what happens to that personal information? This is the question that has been raised and answered by the EU and from there a new European Privacy Regulation called GDPR came into enforce and permanently changed the way business collect, store and process customer data!

So, what is GDPR?

GDPR stands for Global Data Protection Regulation – which has been implemented in all local privacy laws across the entire EU region. This law applies to all the companiesthat sell and store personal information about citizens in Europe. Hence, companies that collect data on citizens in European Union (EU) countries need to comply with strict new rules drafted by GDPR law geared towards customer data protection.

What Is ConsideredAs A Personal Data Under GDPR?

Under GDPR directive, personal data is any piece of information that relates to an identifiable person including:

  • Name
  • Photo,
  • Email address,
  • Bank details
  • Location details,
  • Computer IP address.
  • Health and genetic data
  • Social media profiles
  • Biometric data
  • Racial or ethnic data
  • Cookie data and RFID tags

Why GDPR has been Drafted?

The EU wanted to give users more power over the use of their personal data, considering the fact that companies such as Facebook and Google have transferred access to people’s data to use their products and services. This law was enactedbefore the internet and technology had generated numerous and different ways to exploit the data. The European Union aims to boost trust in the evolving digital economy by implementing and improving data protection regulations, along with stronger compliance measures.

Secondly, the EU would like to give businesses and companies an easier, clearer and more legal framework in which to operate, making the regulations on database security across the single market. For instance, the EU estimates that it will help organizations save their business by EUR 2.3 billion a year.

What are the basic rights of an individual under GDPR?

Under the GDPR, individuals can exercise:

  • The Right To Be Informed

Under GDPR, the individuals have the right to be informed about the collection and use of their personal data.

  • The Right Of Access

Under GDPR, the individuals have the right to know whether data pertaining to him or her are being processed.

  • The Right To Rectification

Under GDPR, the individuals can ask data controllers or companies to erase or rectify inaccurate or incomplete data.

  • The Right To Erasure

Under GDPR, the individuals have right to ask you to delete their personal data if the data has been processed unlawfully.

  • The Right To Restrict Processing

Under GDPR, the Individuals can ask you to restrict processing their personal data if they believe that their data is not accurate.

  • The Right To Data Portability

Under GDPR, the individuals have the right to request data controller to transmit their data directly to another controller.

  • The Right To Object To Processing

Under GDPR, the individuals have the right to object processing their data when they use it for direct marketing, including profiling.

  • The Rights to Not Evaluate Based on Automated Decision Making And Profiling

Under GDPR, the individuals have the right not to subject to a decision that totally depend on automated processing and which significantly affects them.

What happens if companies and businesses don’t comply with the GDPR?

The EU regulation imposes heavy fines on entities in the public and private sectors that violate its terms and conditions. For example, authorities may fine companies up to EUR 20 million for non-compliance or up to 4% of their annual global turnover (revenue), whichever is greater.

What Impact Does GDPR Have on Customer Engagement?

GDPR has changed a lot many things especially when it comes to companies. Say for example your sales team prospect or the way the marketing activities have been managed. The companies will have to review the various business processes, applications and the forms to be the compliment with double opt in rules and emails marketing best practices.

The organizations will have to prove that the consent was given in a case where the individual objects to receiving the communication. In short, any database that has been held must actually turn out to have a trial that is time stamped and reported information of what exactly the contacted opted and how. If you are purchasing marketing lists you and your organization are still responsible for getting the right information even when the vendor or the outsourced data has been responsible for gathering the data.