What Are The Best Ways To Do Responsible Marketing During This Pandemic?[Infographics]

Covid-19 introduced the whole world with new challenges. It allowed marketers to rethink how they communicate with consumers. It’s no longer just about selling or promoting goods to customers; it’s also about impressing them with your responsible marketing abilities.

This type of marketing involves empathizing with customers and making them feel like they’re a part of the business. You can execute a responsible marketing strategy by applying more emotional intelligence in your marketing strategies.

Here are the best ways to execute responsible marketing during Covid-19 crisis

Customer Retention

  • Getting a new customer could cost 5 times as much as retaining an old customer.
  • Consumers who are loyal are 5 times more likely to forgive.
  • They’re 7 times more likely to try a new product.
  • A 5% rise in customer retention will result in a 25-95 percent increase in profit.

Revamp Your Marketing Strategies

  • Examine the marketing strategy you’ve implemented.
  • Identify the schedule of content.
  • Make your content informative and useful.
  • Choose the right time for your marketing campaign.
  • Organize your campaign around your marketing objectives.

Gathering Resources for Loyal Customers

  • During this crisis, loyal customers assist you in running your business.
  • Gather the appropriate channels to reach out to these customers.
  • Don’t cut corners on product or service efficiency.
  • Don’t overprice the commodity in the hopes of profiting from their loyalty.
  • It will strengthen the relationship by maintaining it.

Design Responsive Email Campaigns

  • Always stick to a single-column layout.
  • Build a logical content in hierarchy manner.
  • Choose the appropriate font size that appears clearly.
  • Make a Call To Action (CTA) button easy to tap.
  • Use mobile-responsive images.

Pay Attention to the Language Used in the Campaign

  • Make sure to use the correct language based on the prospect’s location.
  • Also, ensure whether it is conversational and engaging or not.
  • Always use the appropriate images in the marketing campaign.
  • Make sure to use the right business words in the content.

Put Focus on Social Media Marketing

  • Focus on driving more conversations
  • Connect emotionally with your customers
  • Share interactive posts on Instagram, Twitter, or Facebook
  • Run exclusive deals and offers
  • Implement brand story telling

Informed Marketing

  • Make informed marketing as a part of strategy.
  • Don’t include content which is not highly relevant to your brand.
  • Inform customers about your latest products and services.
  • Improve your customer relationship.
  • Listen to your client requirements during this crisis.


Although it’s important to be aware of the concerns and uncertainties surrounding COVID-19, don’t be paralyzed by the situation. Enabling your team to really understand your customers and act on timely feedback is vital to navigate your marketing team and your business through this crisis.


What is Data Cleansing?[Infographics]

In today’s data-driven world, data is a valuable asset for most of the businesses, especially when they are rolling out multi-channel marketing campaigns. But, have you ever wondered what happens when you leave your entire customer database idle for longer run? As most of the people continue to change their phone numbers, postal, and email addresses quite often, the customers’ data you have become old and redundant. This Infographic reveals impressive facts about b2b data cleansing and its benefits:

What Is Data Cleansing | Data Marketers Group

Impact of Bad Data:

  • Increases data failure & risk
  • Impacts compliance management
  • Less productivity & growth
  • Poor customer relationship
  • Increased financial cost
  • Damages Reputation
  • Drives Wrong business strategies
  • Poor decision making

Common Problems Associated With Customers Data

  • Inaccurate Data
  • Incomplete Data
  • Non-Standardized Data
  • Obsolete Data
  • Duplicate Data

Why is it important to clean CRM Data?

  • A clean CRM data saves resources and time incurred in campaigning with irrelevant data.
  • Clean CRM data results in higher email deliverability rates as well as high conversion rates.
  • Having a clean CRM database help you get the most out of your sales and marketing efforts.
  • Cleansed customer data helps reach the right people for maximum responses.

Businesses need a clean database to:

  • Improve the decision making process
  • Enhance productivity and ROI
  • Achieve overall operational efficiency
  • Improve client experience
  • Choose right marketing campaigns

What are the steps involved in Data Cleansing?

Data cleansing is one of the aspects of any business to keep their marketing database most recent & up to date. Here are the crucial steps involved in Data Cleansing:

  • Define the objective of your CRM database.
  • Check the quality of data records
  • Identify the data records which are inaccurate
  • Correct all the inaccurate data
  • Delete duplicate records

Importance of Data Cleansing:

  • Boots customer acquisition
  • Establishes streamlined business processes
  • Establishes strong relationship with clients
  • Helps to build good Marketing strategy
  • Provides valuable customer insights
  • Reduced compliance risk

Benefits of Data Cleansing:

  • Removal of errors is easy when multiple sources are involved.
  • Ability to map different functions or data that are intended.
  • Removes in accurate details
  • Removes deceased data files
  • Improves result & revenue
  • Removes contacts that have opted for out of communication
  • Improves productivity
  • Explore the new possibilities of accessing complete details of structure data
  • Plan your marketing goals with reliable & accurate data

An Ultimate Guide for Data Licensing [Infographics]

Data isn’t enough to get your multi-channel marketing campaigns to the desired results; you need data that’s not only powered by creative practices, but also approved and reliable. Businesses are more aware than ever of the value of licensed data and long-term arrangements for using or reselling marketing databases. This Infographic reveals impressive facts about b2b data licensing and its process along with various other factors need to be considered:

Process included in Data Licensing:

  • Identify the proprietary data for usage
  • Identified data should be protected by IP
  • Knowing the ownership of collected/obtained data
  • Right to usage of data for the parties involved

List of Factors determining the licensing of data:

  • Data Ownership
  • Type of data collected for usage
  • Valid business reason for its collection

Data licensing involves an agreement between vendor licenses based on subscriptions which includes:

  • Customer data
  • Financial data
  • Market Data
  • Website data
  • Unstructured data

 Factors that needs to considered for data usage:

When it comes to data usage both data licensor & data licensee is directly involved in legal & business consideration for proper usage. Data licensor should seek what rights can be granted accordance with the business model for data usage.

  • Confidentiality & security of the customer data should be maintained.
  • Prohibits the vendor from using customer data unless it is necessary to provide service

Approaches to data licensing:

There are crucial factors which determine the usage of the data as it is protected by more than one or more third party license. Providing sub license to the data benefits users as well as data licensor to keep track of data usage.

  • Treatment of original, derived & usage data
  • Data Ownership & use

Why Data Ownership is important?

  • The data owner has complete right to take any legal action if the information is breached by any of the external or internal entities that tries to modify data.
  • Data integrity & confidentiality is maintained
  • Marketing analytics can be monitored & helps in improving on it
  • Licensed data should be used within the scope if obtained license is not permitted for generating any derived data.
  • Licensor has right to get extra fee for additional usage of data

What are the benefits of Data Licensing?

  • Explore the new possibilities of accessing complete details of structure data
  • Analyze & plan your business goals with reliable & accurate data
  • No more additional expense on validating data as data collected from authentic sources & verified.
  • 24*7 Customer services available for your business support
  • Pick your desired database management technique well suited for your business & company
  • Cost efficient & result oriented improves the credibility of the services
  • Improved data Security
  • Highly useful for fresh market analysis & data acquisitions
  • Having complete ownership & right to use the data

How data licensing helps email Advertisers?

  • It helps marketers to get customized mailing list
  • Regular enrichment & data enhancements
  • Helps marketers to have a strong market research background on collated data
  • Reduce email bounce rate as data is validated & verified through multiple sources